Using Facebook For B2C Businesses

27 February 2013

Social Media

With 1.06 billion monthly users – 618 million of these logging in on a daily basis – Facebook is the leading social networking site across the globe. With this in mind, Facebook can play a vital role in promoting a business. This leaves the obvious questions; how? When should a business post? What should a business post? How often should a business post?

Getting The Most Out Of Your Twitter Ads

27 February 2013

Top Tips

Towards the end of 2012, Twitter decided to give its users the opportunity to promote their account, tweets and trending topics and individuals have been trialling with this new social pay-per-click (otherwise known as PPC) method ever since.

5 Social Media Marketing Tips to Succeed

26 February 2013

Social Media

Social media platforms have undoubtedly become some of the most popular websites over the last couple of years, continuing to grow with millions more users registering every month.

4 Tips For Running An eCommerce Business

25 February 2013

Top Tips

As you don’t need a physical store to sell online, the online market is heavily saturated with companies trying to sell their products and/or services. Whilst this is great news for the business owners, the bad news is that, as a result, it is extremely hard to build your brand ID and get ahead of your competitors unless you are an already established company.

Video Marketing Strategy And Your SEO Campaign

25 February 2013

SEO Search Engine Optimisation

Whilst incorporating videos on your website can be educational and give your brand awareness, they can also affect your business’s SEO campaign.

Boost Your Rankings With On-Page SEO

22 February 2013

SEO Search Engine Optimisation

Anyone with basic knowledge of SEO will know that it takes a number of factors to boost rankings – one of these factors being on-page optimisation. But what is on-page SEO? How do you do it?

Top 10 Blogging Rules That Should Be Abided By At All Times

22 February 2013

Social Media

Getting involved with regular blogging is a great idea for any business, as it gives your brand personality and character.

Every Company Should Have A Website!

21 February 2013

Business

In today’s society, it is now more imperative to have a website than ever before. If anyone wants to find out about a product there first search tend to be on the internet. If your services aren’t online then how are they going to find you? My not having a website you will miss out on potential clients and customers that is FACT!

Affiliate Marketing And Its Value

21 February 2013

Marketing

Digital advertising has rapidly become the most profitable form of marketing over the last few years, taking the world of promotion by storm.

Are You Missing Out On Vital Marketing Opportunities?

20 February 2013

Marketing

In today’s market, a lot of people seem to be under the impression that digital marketing is the be all and end all of marketing. As we are rapidly becoming more and more tech-savvy, it is undisputable that an increasing number of us are using smart phones, tablets and laptops to access the internet – presenting businesses with endless marketing opportunities. However, this being said, the employment of digital marketing should not mean that all other marketing methods should be dismissed.

How To Attract The Female Audience

20 February 2013

Marketing

Let’s start with some facts. Did you know that; Women account for 85% of all consumer purchases, including everything from cars to health care

Let Quality Content Boost Your Rankings

18 February 2013

SEO Search Engine Optimisation

If you want to see your website in those top spots on Google, there are a number of things you need to bear in mind – one of these being the content on your website. But what classes as ‘good content’?

Taking It Back To Basics; Organic Backlinks

18 February 2013

SEO Search Engine Optimisation

When it comes to SEO, there is no straight answer on what the best strategy is, as what works for some businesses won’t necessarily work for others.

Is Micro Formatting Important To SEO?

15 February 2013

SEO Search Engine Optimisation

The question on many people’s lips is, how important is micro formatting to successful SEO and can micro formatting have significant gains in SERP?

Is Your eCommerce Site Designed Around Your Customers?

15 February 2013

Marketing

On average, it takes 3 seconds to make a first impression. With this in mind, you have 3 seconds to capture the attention of a potential customer, draw them in and get them excited about your brand or product. Sounds like a tough task, right? That’s why web design is so important for the success of your business.

Get The Most Out Of Your eCommerce Store

14 February 2013

Marketing

When you’re having a brand new eCommerce website designed or even just updating the look of the one you already have, it goes without saying that you want it to look good and work as it should. After all, what’s the point in a website that looks great but doesn’t work? Equally, what’s the point in a website that doesn’t visually engage potential customers, causing them to leave your site before having a proper look around?

Avoid Making The 10 Biggest Facebook Marketing Blunders!

14 February 2013

Marketing

Did you know there is a staggering 900 million people that have accounts on Facebook, constantly “liking”, sharing, commenting and posting?

Writing Good Content For Your SEO Strategy

13 February 2013

SEO Search Engine Optimisation

Anyone who has dabbled in SEO will know how hard it is to create a campaign that will actually achieve results.

How To Use Twitter For Businesses

13 February 2013

Marketing

With over 500 million registered users, Twitter can play a vital role in promoting your business.

Is Your Business Making The Most Out Of Google+?

12 February 2013

Marketing

The first thing to understand is that Google+ isn’t just Google’s alternative to Facebook or Twitter. For businesses in particular, Google+ is a multifunctional communication tool that can help with the promotion, brand awareness, business growth and customer base.

It Has Been Proven That Social Signals Work!

12 February 2013

Social Media

Anyone who grasps basic knowledge of SEO knows that the more quality backlinks you have, the higher your site will rank in Google… that is simple!

The Biggest Search Engine Optimisation No No’s!

11 February 2013

SEO Search Engine Optimisation

Did you know that only 5% of searchers click on a sponsored Google Advertisement? This means that a staggering 95% are clicking on websites that are due to the organic results of Google.

How To Manage Your Social Media Accounts; Top 5 Tools You Should Be Using!

11 February 2013

Social Media

It is no secret that social media can play a big part in making your business successful, but who has time to effectively juggle and manage all social network accounts? Don’t you just wish that there were tools out there that could make this process easier? Well… your prayers have been answered! The following are the most useful social media tools and how well they rate…

How To Achieve A Perfectly Optimised Page

8 February 2013

SEO Search Engine Optimisation

The query on everybody’s lips is how do I build a perfectly optimised page? Unfortunately, there is no simple answer to this commonly asked question.

Why SEO Is Imperative for Your Business, Online or Offline

8 February 2013

SEO Search Engine Optimisation

Search engine optimisation, or SEO, is essential for helping increase your websites visibility in search engines and this is done by increasing the Alexa Ranking of your site.