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30 November 2010
There seems to be a lot of sense in promoting your business through Twitter. It's simple to use and has a large following, and telling the world about your company events, promotions, products or services makes a lot more sense than tweeting about what you had for dinner.
25 November 2010
Send out a consistent message from one email to the next. In fact, making occasional references to emails that have gone before gives those in the know a sense of belonging. It works for the big cult brands, so why not you?
25 November 2010
First and foremost, ascertain what you are trying to do. Do you want to inform? Sell? Build rapport? Increase brand loyalty?
25 November 2010
If you've been in business for more than a few years, these golden pieces of advice will more than likely apply to you.
25 November 2010
Answer this honestly: are you still sending out marketing information without really knowing if your prospects are interested in it? If the answer's yes, I urge you to read on for just three minutes.
25 November 2010
Spam is to your inbox what its over-processed namesake once was to your sorry school sandwiches.
25 November 2010
You know how it is with creative sorts - all they want to do is crack on and, well, create.
25 November 2010
If you've not been born with the design gene yourself, it's impossible to know which criteria are most relevant in selecting a top web designer.
25 November 2010
If you're pondering taking your first steps into the blogosphere, you're probably wondering how to encourage a loyal following. What to write about, how long to write for, how often and in what kind of style?
25 November 2010
In many instances, companies which are failing now have omitted to address the all-important question: "Who is my typical customer?" If their customer base consists only of those in the same generation as the MD, it's only a matter of time before profits will begin to plummet.
25 November 2010
Now let's get just one thing straight before we go any further. Neither you or I decide your brand.
25 November 2010
As with so much good, cash-generating marketing, it's a myth that SEO has to cost a fortune.
20 November 2010
Google.com is the one of most visited websites on the internet. When you need information online where do you go? Google's search engine is the first port-of-call for most internet users. Without it, how would you find the location of your nearest cinema? Or search online for informative material, images and maps?
13 November 2010
SEO Search Engine Optimisation
Picture the scene. FDC has just created the website of your dreams. Its look and feel is exactly what your customers will love and the copy sells every last benefit of your product and service to your customer base.
13 November 2010
By now, you probably already know about the undeniable success of e-marketing. You've heard how it's made millions for other companies. You know it's helped your competitors to build better, more loyal relationships with their customers and transformed their futures, but you've just not got around to embracing it yourself yet.
9 November 2010
Are you thinking about setting up an eCommerce website? Do you know what it will really entail? Have you got the budget to make it look highly professional while making an immediate commercial impact in seconds?
26 October 2010
For the uninitiated, it would be fair to assume that social networking sites are solely for socialising, but they can be skillfully utilised as a business-boosting tool too.
26 October 2010
When Alex Chatzimikes - and his FDC business partner, Dale Moreton - took the plunge and relocated their then three-man enterprise from London's metropolis to rural Leicestershire in 2009, he never would have envisaged such a business boom.
29 September 2010
SEO Search Engine Optimisation
OK, so you think you have a relatively competent command of the English language. So what's to stop you becoming your own copywriter? I mean, it's the same thing, isn't it?
25 July 2010
Did you know that it costs four to seven times more to gain a new customer than to keep an old one?
22 June 2010
SEO Search Engine Optimisation
Recently, we've spent a fair bit of time specially selecting companies to talk to who we know could benefit significantly from SEO.
23 May 2010
Even if people don't choose to use us, we always warn website customers to approach so-called web development companies with caution. Why?
30 March 2010
Moving a company 100 miles north mid-Recession may not be everybody's idea of a sensible career move, but it's turned out to be a highly-lucrative strategy for Leicestershire's youngest full service agency.