Twitter for Business...Now We're Talking

30 November 2010

Social Media

There seems to be a lot of sense in promoting your business through Twitter. It's simple to use and has a large following, and telling the world about your company events, promotions, products or services makes a lot more sense than tweeting about what you had for dinner.

E-marketing Campaigns: How to Win the Rat Race

25 November 2010

Marketing

Send out a consistent message from one email to the next. In fact, making occasional references to emails that have gone before gives those in the know a sense of belonging. It works for the big cult brands, so why not you?

The Golden Rules of Selling Through Your Website

25 November 2010

Marketing

First and foremost, ascertain what you are trying to do. Do you want to inform? Sell? Build rapport? Increase brand loyalty?

Common Mistakes Businesses Make - and How to Avoid Them

25 November 2010

Top Tips

If you've been in business for more than a few years, these golden pieces of advice will more than likely apply to you.

Generate Cash Without Having to Do a Thing - Here's How

25 November 2010

Marketing

Answer this honestly: are you still sending out marketing information without really knowing if your prospects are interested in it? If the answer's yes, I urge you to read on for just three minutes.

Spam Proof Your Sales Patter Now

25 November 2010

Top Tips

Spam is to your inbox what its over-processed namesake once was to your sorry school sandwiches.

The Top 10 Questions Every Designer Should Ask

25 November 2010

Top Tips

You know how it is with creative sorts - all they want to do is crack on and, well, create.

10 Questions You Should Ask a Web Designer Before you Hire Them

25 November 2010

Top Tips

If you've not been born with the design gene yourself, it's impossible to know which criteria are most relevant in selecting a top web designer.

10 Insider Secrets of Brilliant Bloggers

25 November 2010

Top Tips

If you're pondering taking your first steps into the blogosphere, you're probably wondering how to encourage a loyal following. What to write about, how long to write for, how often and in what kind of style?

The 10 Biggest Branding Mistakes and How to Avoid Them

25 November 2010

Marketing

In many instances, companies which are failing now have omitted to address the all-important question: "Who is my typical customer?" If their customer base consists only of those in the same generation as the MD, it's only a matter of time before profits will begin to plummet.

The Seven Key Considerations of Branding

25 November 2010

Marketing

Now let's get just one thing straight before we go any further. Neither you or I decide your brand.

Dale Shows You How to Cash in On Your Website

25 November 2010

Marketing

As with so much good, cash-generating marketing, it's a myth that SEO has to cost a fortune.

Google's Global Domination

20 November 2010

Social Media

Google.com is the one of most visited websites on the internet. When you need information online where do you go? Google's search engine is the first port-of-call for most internet users. Without it, how would you find the location of your nearest cinema? Or search online for informative material, images and maps?

Why a Website Without SEO is Like a Formula 1 Racing Car Without an Engine

13 November 2010

SEO Search Engine Optimisation

Picture the scene. FDC has just created the website of your dreams. Its look and feel is exactly what your customers will love and the copy sells every last benefit of your product and service to your customer base.

Why Use a Professional Agency to Manage Your Next E-Marketing Campaign

13 November 2010

Miscellaneous

By now, you probably already know about the undeniable success of e-marketing. You've heard how it's made millions for other companies. You know it's helped your competitors to build better, more loyal relationships with their customers and transformed their futures, but you've just not got around to embracing it yourself yet.

eCommerce: Have You Done Your Homework

9 November 2010

Marketing

Are you thinking about setting up an eCommerce website? Do you know what it will really entail? Have you got the budget to make it look highly professional while making an immediate commercial impact in seconds?

Social Networks Are Your Friend - How to Successfully Market Your Company Online

26 October 2010

Social Media

For the uninitiated, it would be fair to assume that social networking sites are solely for socialising, but they can be skillfully utilised as a business-boosting tool too.

10 Minutes with Alex Chatzimikes

26 October 2010

Business

When Alex Chatzimikes - and his FDC business partner, Dale Moreton - took the plunge and relocated their then three-man enterprise from London's metropolis to rural Leicestershire in 2009, he never would have envisaged such a business boom.

Why Professional Copywriting is Not the Same As Well-Written English

29 September 2010

SEO Search Engine Optimisation

OK, so you think you have a relatively competent command of the English language. So what's to stop you becoming your own copywriter? I mean, it's the same thing, isn't it?

The Words on Everybody's Lips...Retention Email Marketing

25 July 2010

Marketing

Did you know that it costs four to seven times more to gain a new customer than to keep an old one?

We've Leap-Frogged 100+ Google Pages to Page One in Less Than Two Months

22 June 2010

SEO Search Engine Optimisation

Recently, we've spent a fair bit of time specially selecting companies to talk to who we know could benefit significantly from SEO.

Are you one of the 60+ Midlands companies unwittingly facing an imminent security breach?

23 May 2010

Miscellaneous

Even if people don't choose to use us, we always warn website customers to approach so-called web development companies with caution. Why?

£0-£40k in 6 Months - We're Focused on a Cash-Rich Future!

30 March 2010

Business

Moving a company 100 miles north mid-Recession may not be everybody's idea of a sensible career move, but it's turned out to be a highly-lucrative strategy for Leicestershire's youngest full service agency.