Which Social Network is best for your Business type?

16 July 2012

Marketing

During the last few years social media platforms have become massively prominent in our lives. People LOVE to talk, share and engage their life experiences with friends and family – so why should it be any different in business? Sam Hurley explains more....

The Importance of Keyword Research: A lesson from our clients

3 July 2012

SEO Search Engine Optimisation

Sometimes being on top just isn’t good enough. Adam takes a look at why SEO isn't just about being number one and how choosing a handful of fantastic keywords can make you serious money.

Telemarketing vs. SEO: Lead Generation ROI Examined

25 June 2012

Marketing

Looking at the ROI of telemarketing, Adam shows how you could save thousands in marketing spend and almost double the number of leads coming through your door by investing in SEO.

Five Changes to Bing Webmaster Tools You Should Know About

7 June 2012

Top Tips

Microsoft's search engine, Bing, released it's latest update this week to its diagnostic tools. Adam takes a look at what's changed; what's new; and how you can start using Bing Webmaster Tools to manage your website's performance.

FDC Opens Up To A New Look

1 June 2012

Business

As we start to roll out our new look, we lift the lid on what our rebrand means for us and our clients.

FDC are announced in the RAR Top 50 London Agencies

25 May 2012

Business

FDC celebrates its 5th birthday today and receives some great news from a leading industry publication...

Introducing the Knowledge Graph: How Google are taking search to the next level

21 May 2012

SEO Search Engine Optimisation

Google's Knowledge Graph takes search to a whole new level. Adam takes a look at what it is; how it works; and what it could mean for your website.

Buzz Marketing: It’s not what you say- it’s what others say about you

16 May 2012

Marketing

In the world of digital marketing, managing your online reputation can be a tricky business, which is why gaining referrals from customers and peers in your industry is a vital part of building a solid online presence. But should we focus all of our energy on developing our own websites with the hope of attracting visitors that way? Find out more with Sunny...

Marketing during the Olympics: LOCOG’s rules for (not) using the brand

17 April 2012

Marketing

87% of marketers who intend to use the Olympics as part their marketing campaigns in 2012 aren't aware of the legality of aligning themselves with the brand. We take a look at what you can and can't do during this year's sporting event.

Three Checks to Make Sure You’re Cookie Law Compliant

17 April 2012

Business

With the ePrivacy Directive coming into force on May 26th, how are you preparing to notify your visitors about the use of cookies on your site? Adam takes a look at 3 ways you can easily let people know.

How localised search is taking over, and why we’ve changed our telephone number.

16 April 2012

SEO Search Engine Optimisation

The latest of Google’s updates (Code named Venice) was created to improve local results and with it Google has placed more emphasis on localised search results in an effort to end the days of thumbing through giant Yellow pages. So that we remain relevant to our geographical location in the SERPs FDC has changed its telephone numbers. As business or trader it’s something we think you should consider too from an SEO point of view.... Read more.

How to search in Google with “Advanced Operators”

12 April 2012

SEO Search Engine Optimisation

Have you ever wondered how to do those really cool pinpoint searches on Google, using specific search strings or “Advanced Operators”? Sunny explains more...

Google+ New Features

12 April 2012

Marketing

This week, Google+ unveiled its latest layout. Adam walks us through it and looks at the new features.

Tips for Advertising Online

11 April 2012

Top Tips

Digital advertising allows businesses to focus their campaigns in a very focussed way, providing significant returns on investment and business growth. For businesses new to digital marketing, navigating the various advertising options out there can be a bit of nightmare. luckily, we've put together this guide to help you on your way.

Google and the Plus one concept: How does it affect your website?

2 April 2012

Marketing

There was a time when Google the search engine was straight forward; plug in the keywords; link the pages; sit back and watch your site climb to the top of the results pages. But things have changed. It’s a hard pill to swallow but organic SEO (yes organic, that’s the good stuff) has evolved. The playing field has been levelled by human engagement and in the digital world of today social signals are strong factors. Find out more with this post by Sunny...

Do you know what link farming is?

30 March 2012

SEO Search Engine Optimisation

“Link Farming” it’s a phrase synonymous with modern black hat or bad SEO techniques, but do you know what it really is? And more importantly do you know if you’re doing it or not? Find out more with Sunny as he explains why you shouldn’t do it.

Does your website’s layout encourage conversions?

26 March 2012

Top Tips

What makes a great website? Is it the neat Flash animations or slick image carousels? Is it the fact that your website ranks so highly in the search engines? Is it the persuasive copy that sells your products and services to visitors? No! Our New inbound marketing consultant Sunny explains more.

FDC Achieve Top 100 Status

15 March 2012

Business

Leicestershire-based agency FDC has achieved a listing in The Drum’s acclaimed Top 100 UK Design Companies. The leading industry publication annually reviews the performance and turnover...

Have you Ever Thought About a Tumblr Account?

14 March 2012

Marketing

So there’s blogging and then there’s blogging. Here at FDC we take a lot of photos, write stuff and we’re always doing interesting things in the office that we think all our fans and potential...

FDC Continue to Exceed Client Expectations

14 March 2012

Business

FDC were given the news last week that their project with Endless Vacation Rentals was a resounding success. Endless Vacation Rentals is a direct-to-consumer vacation rental business and part of the world’s largest vacation exchange network.

9 Tips for a Successful Facebook Presence

7 March 2012

Top Tips

Short Stack take to the podium this week, with their first guest blog for FDC on the road to a successful Facebook presence.

Meet the FDC Team

1 March 2012

Business

We've grown a lot in the last few months- from new spaces, to new faces, so we thought it was time to show ourselves off and make a video about team FDC.

A Happy Client Makes for a Happy Team

20 January 2012

Business

It’s a Friday afternoon and the FDC office team are in good spirits as they wind down and look forward to the weekend. But an extra smile was on the faces of the FDC creative team today...

Four Tools You Should Be Using To Monitor Your Brand Messaging in 2012

19 January 2012

Top Tips

Knowing how well your audience engage with your brand messaging can be tricky. Adam takes a look at four great tools that make social engagement monitoring as easy as 1,2,3.

Importance Of Website Branding

19 January 2012

Marketing

An article from our head of search marketing as to why branding is important to businesses and their websites.