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4 March 2016

Web Design

Why Web Design is About More Than Just Different Colours and Templates

Why Web Design is About More Than Just Different Colours and Templates

Sophisticated. Unique. Modern.

These are the words that you would like to think of when it comes to the online face of your business.

Web Design is about using different colours and structures to make your website more attractive to the user, and easier to read for Search Engines. However, it is also about a lot more than that.

What goes into the Web Design Process at FDC?

Well, it is firstly very important to remember that web design is a part of a much larger process, albeit a very important and large part of it. Therefore, FDC start with creating a timeline of all the different aspects of creating an online presence for your business and schedule it in – a little like a jigsaw puzzle.

There are three main elements to designing a website:

  1. Website Content
  2. Website Appearance
  3. Website Links

Content production is something that is sometimes quite easily overlooked – but not with us. In fact, because we are Google partners, we understand the importance that Google place on having excellent, quality content that is both easy for the reader and Google to interpret and crawl.

Website appearance mainly focuses on the aesthetics of your website. What does it look like? What colours does it use? What features do you want and where do you want them placed on the pages?

Website links affect the way your website is crawled by Search Engines such as Google and how the user sees your website. Is it easy to use? Do all the pages tie in with each other well?

All of the above needs to be strategic to ensure you get the most out of your SEO efforts and it looks presentable.

The most important thing that this process requires however, is communication with you, the client. We understand that you have put hours and hours of work and effort into building your business and, however big or small, it is precious to you. This is why we consult you every step of the way and make sure you get in a say in how your website looks.

Our in-house web design expert has years of experience dealing with a variety of clients and is fantastic at creating something beautiful that accurately represents your business.

Why is it important?

The answer to this is mainly about common sense. Think about the kinds of websites that you stay on the longest. Think about the kinds of websites that you go back to or that you remember for ages. Are they websites that looked terrible and were difficult to navigate? Or were they websites that looked sleek and functioned excellently?

To keep a browser interested, having great products isn’t enough. You need to package these products in an efficient, beautiful looking box and present it to the online world – after all, this is how they see your business and it’s important to get it right the first time.

So, whether you are looking for a new or revamped website, whether you are looking for E-commerce web-design services or whether you are simply stuck on website design ideas and need an agency you can trust, our Leicester based office is in the perfect location for you to come and have a cup of coffee and a chat about what we can do for you. To see our work, click here. Alternatively, if you think you’ve read enough, why not book a free one-to-one consultation with us and find out what we can do for you?

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