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11 March 2016
Tweeting for success
How Google’s indexing of Tweets can impact your business
In 2011 a major deal between Google and Twitter had come to an end. It was only again in 2015 that Google announced they would once again have direct and real time access to all tweets on Twitter. This means that Google now indexes tweets as soon as they are posted through Twitter’s firehose.
So what does this mean for you?
This means that content that you create on Twitter through tweets is indexed into search results alongside posts that appear on your blog or white papers on your website.
If you have a large following on Twitter, this increases the chances of your tweets ranking higher in search results.
Even though Google is not indexing all of Twitters tweets and still has a long way to go before they do so, there is evidence to prove that Google has significantly picked up their level of indexation, with an increase of 466%. This is a big deal, and most probably brings incremental value to Twitter even though it is merely 4% of the whole Twitter data stream.
What is crawling?
Crawling is the process where search engines discover updated content on the web, such as new websites or pages, changes to existing sites and dead links.
This is performed through a program that can be referred to as a ‘crawler,’ ‘bot’ or ‘spider’ (each search engine has its own type) which follows an algorithmic process to determine which sites to crawl and how often.
It also detects and records any links it finds on these pages and adds them to a list that will be crawled at a later time. This is how new content is discovered.
What is indexing?
Once a search engine processes each of the pages it crawls, it compiles a huge index of all the words it sees and their location on each page. It is therefore a database of billions of web pages.
Once the content has been extracted, it is then stored and later organised and interpreted by the search engines algorithm, to measure its importance compared to similar pages.
How does Google choose which tweets to Index?
It is evident that accounts with more followers’ counts are getting more of their tweets indexed. It has also become apparent that it is not largely based on the follower counts but other signals such as links to those account profiles which can have a direct impact. There are several factors which may influence Google’s tweet selection process.
How does it benefit Google?
- Tweets are often filled with useful and timely content that can be relevant to what the user is searching for in the search engines.
- Data associated with tweets could help Google to spot and organise content outside Twitter.
How does it benefit Twitter?
Allowing tweets to be indexed has the potential to attract a bigger audience for Twitter to place ads, it brings tons of free traffic from Google and it also encourages more people to sign up to the buzzing Social Media site.
What does this mean for your business?
It is important to understand how these changes will affect your brand and its digital landscape so you can adapt and increase exposure.
It has also been suggested that there is likely to be an increased benefit of Google exposure for brands that have a good standing and those that feature prominently in related discussions of their products and keywords on Twitter.
The tweets that have proven to be the most valuable to Google include tweets that are posted by users with a higher follower count, the age of the tweet (the highest percentage of indexed tweets were of those seven days old or more) and the authority of the user (more ‘high-end’ users had their tweets indexed).
If you want to make sure that your business gets the most out of this change, there are several important steps that are required to take place.
Give us a call now to discuss how our Social Media experts at FDC Leicester can help increase your Social Media presence and help create link-worthy content within your tweets whilst increasing the usage of high-impact images for your most important updates and announcements, and taking advantage of #hashtag features for vast exposure.
Here at FDC we understand the importance of Social Media and we will guarantee you results every step of the way. Give us a call now on 01164 244 244 or complete our contact form.

Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
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2017(1)
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2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
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2015(1)
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2014(4)
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2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
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- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
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- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
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- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
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- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
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- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
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- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
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- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
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