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- URLs and users need to be BFFs
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- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
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- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
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- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
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- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
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- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
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- Climb the Ranks – How SEO Can Increase Business Profits
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- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
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14 March 2016
The Relationship Between Web Design and SEO
You might be asking yourself, what is the correlation between a good website design and Search Engine Optimisation (SEO)?
Search engine optimisation is responsible for improving a website’s search engine ranking, allowing the website to generate more traffic and attract more leads. Once traffic has been generated, it is then the responsibility of the interactive and interesting web design to grab the attention of visitors and keep them interested.
It is pretty simple when you think about it. Websites that look amazing, typically offer little opportunity for on-page optimisation. On the other hand, pages that are well optimised, great for search engines, will often lack and compromise design and user experience.
This goes to prove that good web design and SEO are connected, because without good web design, SEO cannot reach its maximum potential. Therefore, a perfect combination of both ensures more people visit and choose to stay.
Take a look to understand how Web Design and SEO are related and what you can do to help your website reach its highest potential.
- Effective URL structure: To have Google notice and pay attention to your website, it is important to code, design and optimize your web pages in Google’s ‘Language.’ This is why using effective URL structures is important. A good and effective URL consists of hyphens between keywords rather than numbers and symbols as this does not communicate any useful information to Google.
- Image optimisation: The quality of images on your website is essential to assisting your webpages SEO potential. All images on your webpage should be the minimum size that they can be in order to be still as effective with appropriate tags coded to them. The smaller the image or logo, the faster it will load therefore it is important to compress the images as much as possible. Anything up to 3 seconds is deemed good, anything more and you will risk losing visitors.
- Simple navigation: is critical in SEO. When you visit a website, you want to be able to find what you are looking for without hesitation. If this proves difficult, chances are you will give up and leave the website. It is therefore essential that when visitors come to your page, they stay there and click through other pages on your website. If your navigation bar is confusing, glitch, overly complicated, chances are visitors are likely to leave your site. Most importantly ensure the items in the navigation bar incorporate SEO keywords.
- Responsive web design: In this era of smartphone and tablet devices, it is essential to ensure your website can be accessed from all these different devices. Much of the population is relying too much on devices other than desktops or laptops to browse the internet and therefore it is sort of mandate for companies to have responsive web design. Stay ahead of the game!
Features of a Good Web Design
Therefore, a good website should include some of the basic features which include:
- Folder structure
- Easy coding
- Appropriate page download time
- URL generation
- Internal linking structure
To conclude, SEO is fundamentally used to bring in visitors to your website. Once visitors have reached your website, the primary role of SEO ends and the basic role of website design takes place. Therefore an interactive web design and high quality content on the homepage will make sure visitors stay for longer periods of time and it will also ensure visitors stay interested and navigate to other pages on your site!
Remember: Web Design and SEO – Always, work hand in hand!
FDC Leicester has a great Web Design team dedicated to creating quality content and top website design working alongside our SEO specialists for maximum results. Give us a call today for a friendly chat on 01164 244 244 or send us a message and we will be happy to help.

Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
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2012(5)
August(3)
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2017(1)
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2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
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September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
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- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
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- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
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- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
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