4 March 2016

Web Design

The Future of Web Design

Web design has always been an integral part of the Digital World, since it’s evolution. Needless to say, however, that through the eras, the definition of a good website design has changed rather dramatically where neon yellow text on a black background surrounded by cartoon illustrations just seems so 90’s and dated. But as our capabilities increase with time, so does the amount of choice when it comes to how you design your website and, with so much choice, how do you know that you are making the right choices when it comes to finalizing the online face of your business?

The best way to ensure longevity for your website design is to firstly contact a web design agency who knows what they are doing. We, for instance, are a web design agency based in Leicestershire that has expert knowledge and ten years of experience. With an extremely friendly team and tremendous value for money, we can help guide you in the right direction.

The second thing to remember is to do your research. Make sure you are following trends so that your website will stay fresh for at least a few years. If you haven’t been doing that, however, you’ve come to the right place. Here are the most valuable web design trends in one blog.

Breaking the mould

The best thing about designing a website is that you can really get creative. This means that if your website does not look like other websites from your industry it doesn’t really matter as there are no right answers and hardly any limits to what you can achieve.

In fact, as most companies are online these days, people get bored with seeing the same things over and over again, so uniqueness is something that catches people’s attention and can be a major selling point for your business.

 Just make sure that while you get creative and make something extraordinary, you always bear in mind the user experience, as that is something that is invaluable and, if not achieved, can work majorly against you. Creativity, while beautiful, also has to make sense to you, the user and ultimately, to Google.

It’s getting Robotic

The 21^st Century is a time when we finally cross over into the unknown. With more and more computer experimentation about, it’s no wonder that artificial intelligence is rising to the surface and creating an experience for users that, just a few years ago would have been completely unfathomable.

Facebook M and the Grid are just a couple of examples of AI that are rising to the surface and encouraging website automation. It seems that eventually, everything from analysing information to choosing what appears in the search results will all start to become less manual and more reliant on AI in the future.

Let’s take Cortana and Siri, for instance, which are programs that have a conversation with users in order to appear more human. Programs such as these will really begin to affect the way in which users interact with websites where everything is a lot less visual and a lot less work.

So how can you implement these techniques at the moment? Well, if you are writing blogs for your business on platforms such as Wordpress, you can get The Client Relations Factory plugin so you get a customer service representative on your website. Getting familiar with AI from now will ensure that when the time does come for big changes, the transition will be much easier for you.

Split your screens

I don’t recommend breaking the monitor as that probably wouldn’t be much help but these days a simple, chic web design style is the in thing and there is truly no better way to achieve this than to have 2 sections on the same page that contrast each other in terms of their design, aim and CTA.

Although you can clearly give 2 options to the user in this way, you need to be careful when using this layout option that you don’t confuse the user with too much text. Keeping it simple is the best way to ensure optimal user experience both visually and otherwise.

Upgraded Cartoons

If you want to focus on just how your website looks, richer animations are perfect for amping up that visual interest.

Interaction is key, and anything that helps the user feels like they are getting an interactive experience is something that is definitely worth exploring as an option. With simple animations that fit in line with your business and the ultimate look and feel that you want your website and business to have, this is the best platform for you to invest your creativity into.

So in conclusion, there are many new techniques that have come about in the new year that can really take your website design to a whole new level, however the fundamentals are pretty much saying the same – great content and ease of use are key, and probably always will be. For now though, we don’t have to worry too much about optimizing our sites for AI, as long as we are prepared for ways we can optimize our websites for this in the future.

For more information, please call FDC Web Design Agency in Leicester and see how they can help you design the website of your dreams and provide great aftercare for you.