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- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
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- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
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- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
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- The need for effective E-commerce Platforms
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- Improving Website SEO using Magento 2
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- How a transition to Magento 2 can help you rank better on Google
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- Scalability Gains with Magento 2 - A Myth or Reality?
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- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
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- 5 Reasons Why You Should Update Your Ecommerce Website
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- The Complete Package: Get the E-Commerce Website Your Business Deserves
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- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
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10 March 2016
Ahoy Anchor Text
Whether we are referring to blog/article production for SEO purposes, or to webpage content, choosing the correct anchor text is essential.
What is anchor text?
Anchor text is the text you might to use as a link to a webpage and is often described as “clickable text”.
When can anchor text be used?
Anchor text can be used in a variety of situations.
If you are writing content for your webpages (or someone else is writing content for your webpages) you can have anchor text that links to pages that are internal on your website.
If you are writing blog and/or article content, you can use anchor text to link either to other sites, or again pages of your own site that may be relevant. If doing the former, be careful that the website is reputable, as if they have links with a “bad reputation” with Google, those could affect the perceived reliability of your website too.
Examples of anchor text
An example of anchor text is “contact us” or “visit the xyz site” or just keywords that are relevant to the page you are linking to e.g. “fruit” with a link to a fruit related website in the correct context of what you are writing about. For instance:
“There are many different types of fruit, and xyz stocks and sells home-grown and organic grapes, which complement our cheeses excellently.”
In the passage above, you can use “xyz” as anchor text for the “xyz” website, “grapes” as anchor text to the grapes page of the xyz website and “our cheeses” as a hyperlink to the cheese page.
Why is this text important?
Well, simply put, this text is important because Google uses this anchor text to see what you are linking to. In other words, the anchor text initially communicates what the link might be about. This is why it is important to have tidy, user-friendly URLs as discussed in the previous blog.
Good vs bad anchor text
How do you choose what good anchor text might be? Well, for starters, you need to avoid generalising and using overly vague text “click here” and “contact us” is just not good enough as it tells Google nothing about where the page leads to. It would be a lot better to put something to the effect of “visit xyz” instead of “click here” or “contact xyz” instead of “contact us”.
Try not to use the same URL for all for all of the anchor texts. Instead, vary what you are talking about and use different links.
Try to limit the anchor text length to a word or short phrase. Making sentences or paragraphs into anchor text just isn’t right.
Notice how when you make text into anchor text, it underlines it? This is so that the reader can easily tell the difference between the normal text and the text that is going to take them to a certain page. Keep the anchor text looking different to the normal text so people can tell the difference between the 2. There is no point reformatting the anchor text to look the same as all the other text, as users will not know which words are taking them to a different webpage.
Finally, don’t create anchor text just for the sake of it. Keyword stuffing (putting in too many keywords) and then using them as anchor text to the same page (or even different pages) will not go down well with Google, and neither will creating links you don’t need. Remember, Google is a robot, it’s not stupid, so avoiding these two things will stop you getting penalized.

Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
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2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
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2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
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March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
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- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
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February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
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- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
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- Google Analytics Explained - Part 1
- How Google works as a Search Engine
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- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
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- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
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