6 March 2013
PPC (Pay Per Click) can allow you to achieve first page results on Google. However, as the name suggests, these results do come at a price with every click incurring a charge.
27 February 2013
Towards the end of 2012, Twitter decided to give its users the opportunity to promote their account, tweets and trending topics and individuals have been trialling with this new social pay-per-click (otherwise known as PPC) method ever since.
25 February 2013
As you don’t need a physical store to sell online, the online market is heavily saturated with companies trying to sell their products and/or services. Whilst this is great news for the business owners, the bad news is that, as a result, it is extremely hard to build your brand ID and get ahead of your competitors unless you are an already established company.
21 August 2012
Behind any prosperous company will be a healthy stream of fresh ideas spouting out of every possible resource. A confident and enthusiastic management team will welcome all suggestions put forward and weigh up their effectiveness to create success. Read more...
7 June 2012
Microsoft's search engine, Bing, released it's latest update this week to its diagnostic tools. Adam takes a look at what's changed; what's new; and how you can start using Bing Webmaster Tools to manage your website's performance.
11 April 2012
Digital advertising allows businesses to focus their campaigns in a very focussed way, providing significant returns on investment and business growth. For businesses new to digital marketing, navigating the various advertising options out there can be a bit of nightmare. luckily, we've put together this guide to help you on your way.
26 March 2012
What makes a great website? Is it the neat Flash animations or slick image carousels? Is it the fact that your website ranks so highly in the search engines? Is it the persuasive copy that sells your products and services to visitors? No! Our New inbound marketing consultant Sunny explains more.
19 January 2012
Knowing how well your audience engage with your brand messaging can be tricky. Adam takes a look at four great tools that make social engagement monitoring as easy as 1,2,3.
19 August 2011
What do you get once you’ve had a website designed and the content has been written, what’s the next step. Do you just leave the website there; rest on your laurels because you’re happy with what you’ve got. Being a copywriter it’s my job to create content for clients and to ensure that FDC’s content is always up to date. I understand that it’s difficult to manage your own site whilst you are looking after your clients but there are a few simple things you can do.
14 February 2011
Does your company have a website? Do you advertise online? If so then this is relevant to you, because as of March 1 all online marketing communications will be regulated by the Advertising Standards Authority (ASA).
25 November 2010
If you've been in business for more than a few years, these golden pieces of advice will more than likely apply to you.
25 November 2010
If you've not been born with the design gene yourself, it's impossible to know which criteria are most relevant in selecting a top web designer.