30 November 2010

Social Media

Twitter for Business...Now We're Talking

Facebook's great. I love it. It's a convenient way of keeping in touch with friends and family, of seeing what's going on in the lives of loved ones across the world and of sharing photos quickly and easily. I've used Facebook for many years now and I visit the site more than once a day, whether it's on my laptop or on my mobile phone; Facebook is a part of my life.

What I don't understand is social networking in general, especially when it's from other (in my opinion) less interesting sites.

Right now, the world is obsessed with Twitter and 'tweeting' (which is a post or a status update of no more than 140 characters) but Twitter is a prime example of a web trend that doesn't seem to have much purpose - socially at least.

Twitter for business"¦now we're talking. There seems to be a lot of sense in promoting your business through Twitter. It's simple to use and has a large following, and telling the world about your company events, promotions, products or services makes a lot more sense than tweeting about what you had for dinner. And a company Twitter profile can attract a community of like-minded people easily. Once this following is established, relationships are formed, ideas are shared and your profile is increased - all at the click of a button.

You don't have to have a huge following to be successful on Twitter. In most cases it's better to have a small group of people who are genuinely interested in what you have to say and will follow you regularly, than a large audience who aren't really bothered.

With Twitter it pays to keep it small, keep it friendly, keep it interesting and relevant - and then you're on to a winner!


Talk to us
Or just call us on 0800 131 0707