Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
January(2)
-
2012(5)
August(3)
July(2)
May(1)
April(2)
March(1)
-
2011(5)
December(3)
November(2)
October(4)
September(4)
August(7)
-
2010(4)
-
Web Design(3)
-
2017(1)
-
2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
February(2)
-
2014(2)
-
Web Development(1)
-
2017(1)
January(1)
-
eCommerce(2)
-
2017(1)
-
2016(5)
September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
Top Tips(5)
-
2017(1)
-
2013(2)
-
2012(5)
August(1)
June(1)
April(1)
March(2)
January(1)
-
2011(5)
October(1)
August(2)
April(1)
February(1)
January(2)
-
2010(1)
-
Social Media(6)
-
2016(2)
-
2014(1)
-
2013(3)
April(1)
March(5)
February(5)
-
2012(3)
-
2011(5)
-
2010(2)
-
CMS Content Management Systems(1)
Digital Marketing(1)
-
2016(1)
April(1)
-
Google(1)
-
2016(3)
April(1)
March(4)
February(12)
- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
-
Marketing(7)
-
2016(2)
March(4)
February(3)
-
2015(2)
-
2014(3)
October(2)
September(4)
August(4)
-
2013(1)
February(11)
- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
2012(8)
October(2)
August(2)
July(1)
June(1)
May(1)
April(3)
March(1)
January(3)
-
2011(9)
December(1)
November(5)
October(3)
September(1)
June(3)
April(1)
March(3)
February(1)
January(3)
-
2010(3)
December(2)
November(7)
- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
July(1)
-
PPC(2)
-
2016(2)
-
2015(1)
-
Business(6)
-
2015(1)
-
2014(1)
-
2013(2)
-
2012(8)
November(1)
August(3)
July(1)
June(1)
May(1)
April(1)
March(3)
January(3)
-
2011(8)
December(3)
November(4)
October(1)
August(1)
July(3)
June(4)
April(2)
January(2)
-
2010(3)
-
News and Events(1)
-
2015(1)
October(1)
-
Miscellaneous(3)
-
2014(2)
-
2011(11)
November(1)
October(7)
September(1)
August(1)
July(2)
June(1)
May(7)
April(4)
March(6)
February(5)
January(6)
-
2010(3)
-
News(1)
-
2011(1)
November(1)
-
Technology(1)
-
2011(1)
-
19 July 2012
Social Media Tips for B2B and how to maximise your use of LinkedIn, Facebook and Twitter
A company who sells B2B can implement social networking using similar techniques as a B2C – the approach has to be slightly different considering your audience, but the desired result remains the same. To really penetrate the minds of your potential leads there are a variety of ways in which you can stand out from the crowd. At FDC we can show you how…
With over 160 million current members, 2 new users every second and seen by many as the ‘white-collar social network’, LinkedIn is a powerful and increasingly popular online gathering of professionals; your key to the door of business opportunities. To maximise your outreach and connection visibility be sure to involve yourself in at least 5-6 groups which are relevant to your company, industry or sector. Optimise your profile by adding a company image, mission and open your own groups for creative discussions. Devise an effective group strategy which all of your employees can follow so you are each promoting the same brand message. More than 2 million businesses have a LinkedIn profile so get in on the game to reap the benefits.
Many see Facebook as a B2C network because, after all, it was originally built for the general public. However, at FDC we believe different. If LinkedIn is the white-collar event, Facebook is the barbecue party afterwards! Think of Facebook in this way and your B2B setup will reach a wider audience. A few good starting points are to firstly add significant company achievements, milestones and events to your timeline – for instance, when your company started, your turnover year on year, new team members and include their pictures if you can, to create that emotional connection… With over 78% of business executives declaring Facebook a necessity for success, don’t pass off the opportunities available. Take advantage of Facebook’s advertising facility if you have the budget to do so - shop around to acquire free trials and decide if it can work for you. Target your audience by interests, likes, even location with this effective promotional tool on the world’s largest social network.
Twitter’s growth is on the incline by 60% this year and already boasts over 200 million active users. One of the best free third party tools for Twitter is HootSuite. The capabilities of this platform mean it can be used across all social networks to set scheduled tweets and posts, allowing you to post over the weekends without actually sitting at your computer or lifting your smart device! Twitter is fast paced and gives the opportunity to easily contact celebrities and influential people in many industries, such as Lord Alan Sugar who himself tweets about a single exciting business idea every Sunday. Twitter enables global outreach which in turn means you can contact anyone who uses it on an even playing field and follow respected people/prospective leads. Use the keyword alerts facility to keep an eye on what people are up to, trends, join conversations about your industry and most importantly, the strategies which they are using and whether they are effective.
One final important factor to mention for all networks is recognition of complaints and customer queries. If handled correctly, these instances can actually benefit your image instead of damage it! For instance, Oreo Cookies posted a controversial image of a multi-coloured layered cookie for Gay Pride last month, igniting a homophobic backlash. And what did they do? Sit back and let it happen. Since it was uploaded almost 200,000 people liked the post, roughly 60,000 shared and in excess of 30,000 commented. Negative press always has the potential to be flipped to a gain, think carefully about approach and don’t be too hasty on your reply. In some cases, less is more.
If you found this post to be interesting or would like to know more, feel free to contact me on Twitter or LinkedIn.
By Sam Hurley
Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
January(2)
-
2012(5)
August(3)
July(2)
May(1)
April(2)
March(1)
-
2011(5)
December(3)
November(2)
October(4)
September(4)
August(7)
-
2010(4)
-
Web Design(3)
-
2017(1)
-
2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
February(2)
-
2014(2)
-
Web Development(1)
-
2017(1)
January(1)
-
eCommerce(2)
-
2017(1)
-
2016(5)
September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
Top Tips(5)
-
2017(1)
-
2013(2)
-
2012(5)
August(1)
June(1)
April(1)
March(2)
January(1)
-
2011(5)
October(1)
August(2)
April(1)
February(1)
January(2)
-
2010(1)
-
Social Media(6)
-
2016(2)
-
2014(1)
-
2013(3)
April(1)
March(5)
February(5)
-
2012(3)
-
2011(5)
-
2010(2)
-
CMS Content Management Systems(1)
Digital Marketing(1)
-
2016(1)
April(1)
-
Google(1)
-
2016(3)
April(1)
March(4)
February(12)
- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
-
Marketing(7)
-
2016(2)
March(4)
February(3)
-
2015(2)
-
2014(3)
October(2)
September(4)
August(4)
-
2013(1)
February(11)
- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
2012(8)
October(2)
August(2)
July(1)
June(1)
May(1)
April(3)
March(1)
January(3)
-
2011(9)
December(1)
November(5)
October(3)
September(1)
June(3)
April(1)
March(3)
February(1)
January(3)
-
2010(3)
December(2)
November(7)
- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
July(1)
-
PPC(2)
-
2016(2)
-
2015(1)
-
Business(6)
-
2015(1)
-
2014(1)
-
2013(2)
-
2012(8)
November(1)
August(3)
July(1)
June(1)
May(1)
April(1)
March(3)
January(3)
-
2011(8)
December(3)
November(4)
October(1)
August(1)
July(3)
June(4)
April(2)
January(2)
-
2010(3)
-
News and Events(1)
-
2015(1)
October(1)
-
Miscellaneous(3)
-
2014(2)
-
2011(11)
November(1)
October(7)
September(1)
August(1)
July(2)
June(1)
May(7)
April(4)
March(6)
February(5)
January(6)
-
2010(3)
-
News(1)
-
2011(1)
November(1)
-
Technology(1)
-
2011(1)
-