Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
January(2)
-
2012(5)
August(3)
July(2)
May(1)
April(2)
March(1)
-
2011(5)
December(3)
November(2)
October(4)
September(4)
August(7)
-
2010(4)
-
Web Design(3)
-
2017(1)
-
2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
February(2)
-
2014(2)
-
Web Development(1)
-
2017(1)
January(1)
-
eCommerce(2)
-
2017(1)
-
2016(5)
September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
Top Tips(5)
-
2017(1)
-
2013(2)
-
2012(5)
August(1)
June(1)
April(1)
March(2)
January(1)
-
2011(5)
October(1)
August(2)
April(1)
February(1)
January(2)
-
2010(1)
-
Social Media(6)
-
2016(2)
-
2014(1)
-
2013(3)
April(1)
March(5)
February(5)
-
2012(3)
-
2011(5)
-
2010(2)
-
CMS Content Management Systems(1)
Digital Marketing(1)
-
2016(1)
April(1)
-
Google(1)
-
2016(3)
April(1)
March(4)
February(12)
- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
-
Marketing(7)
-
2016(2)
March(4)
February(3)
-
2015(2)
-
2014(3)
October(2)
September(4)
August(4)
-
2013(1)
February(11)
- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
2012(8)
October(2)
August(2)
July(1)
June(1)
May(1)
April(3)
March(1)
January(3)
-
2011(9)
December(1)
November(5)
October(3)
September(1)
June(3)
April(1)
March(3)
February(1)
January(3)
-
2010(3)
December(2)
November(7)
- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
July(1)
-
PPC(2)
-
2016(2)
-
2015(1)
-
Business(6)
-
2015(1)
-
2014(1)
-
2013(2)
-
2012(8)
November(1)
August(3)
July(1)
June(1)
May(1)
April(1)
March(3)
January(3)
-
2011(8)
December(3)
November(4)
October(1)
August(1)
July(3)
June(4)
April(2)
January(2)
-
2010(3)
-
News and Events(1)
-
2015(1)
October(1)
-
Miscellaneous(3)
-
2014(2)
-
2011(11)
November(1)
October(7)
September(1)
August(1)
July(2)
June(1)
May(7)
April(4)
March(6)
February(5)
January(6)
-
2010(3)
-
News(1)
-
2011(1)
November(1)
-
Technology(1)
-
2011(1)
-
14 August 2012
SEO Search Engine Optimisation
So, what does a full service Digital Marketing Agency actually provide?
A professional digital agency will be able to confidently assess a website on its design, functionality, search engine visibility and reputation, taking all of these factors into account before structuring a comprehensive plan and putting forward any considerations to the client for confirmation.
Consultation
An initial consultation date is set with a sufficient amount of time allocated; this part of the process is most important. The client can convey all ideas and needs effectively to the agency team in a comfortable and relaxed face to face meeting. Relationships will also be created which is beneficial to both parties.
Research
Research is then carried out with regards to competitor’s actions and designs. The agency will analyse other relevant sites within the specific industry to gain an understanding of what can be used and improved upon. Company message along with portrayal is taken into account; a fun children’s site will have a bright, colourful display with images of building blocks for instance…an industrial manufacturer’s site will involve creating a sleek, professional display with concise information.
Design and Development
A front and back-end design or re-design now takes place; shaped to suit brand style, website usability and purpose. Technical development follows and is a time heavy process. Each step of this process is followed with input from the client and regular feedback.
Marketing
After the design/development is complete, an authoritative presence on the web is created or built upon through various means of online marketing - link building, social media, blogging and networking to name a few - an agency will manage these campaigns to fulfil the ultimate goal of a high ranking position in Google and Bing. But before these campaigns begin, a solid foundation must be built. There are so many sites on the web which are very badly designed for SEO, containing duplicate content, error pages, broken links and complicated structures. Missing Meta descriptions or title tags are also all too common. A good agency will scour the site from page 1 to page 1000 ensuring everything is search engine friendly and visible to search engines
SEO & PPC
A fully optimised, sleek and freshly designed website now needs one more thing - custom! Alongside the benefits of SEO, PPC (Pay Per Click) can potentially assist with high exposure and immediate ROI. Agencies can launch and control a PPC campaign with bids for desired keywords, achieving positions on the sponsored listings section in Google.
A full ecommerce infrastructure is what is needed for any online store. Due to the technical nature and privacy matters involved with the integration of these platforms, it is imperative that the agency is trusted.
Email Marketing
Email marketing is an additional service for producing sales and reaching a wider audience, while also keeping current customers in the loop. Full scale, uniquely designed HTML email campaigns can be launched and monitored through software which also relays analytical information, providing a useful source of data where customer actions, clicks and conversions are recorded. Lead nurture and follow up are crucial for new custom maintaining existing loyalty and satisfaction. Emails should not be spammy or sent too frequently – a good agency will recognise this and carry forward a healthy email marketing campaign which provides depth of information and relevancy to consumers.
By Sam Hurley
Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
January(2)
-
2012(5)
August(3)
July(2)
May(1)
April(2)
March(1)
-
2011(5)
December(3)
November(2)
October(4)
September(4)
August(7)
-
2010(4)
-
Web Design(3)
-
2017(1)
-
2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
February(2)
-
2014(2)
-
Web Development(1)
-
2017(1)
January(1)
-
eCommerce(2)
-
2017(1)
-
2016(5)
September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
Top Tips(5)
-
2017(1)
-
2013(2)
-
2012(5)
August(1)
June(1)
April(1)
March(2)
January(1)
-
2011(5)
October(1)
August(2)
April(1)
February(1)
January(2)
-
2010(1)
-
Social Media(6)
-
2016(2)
-
2014(1)
-
2013(3)
April(1)
March(5)
February(5)
-
2012(3)
-
2011(5)
-
2010(2)
-
CMS Content Management Systems(1)
Digital Marketing(1)
-
2016(1)
April(1)
-
Google(1)
-
2016(3)
April(1)
March(4)
February(12)
- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
-
Marketing(7)
-
2016(2)
March(4)
February(3)
-
2015(2)
-
2014(3)
October(2)
September(4)
August(4)
-
2013(1)
February(11)
- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
2012(8)
October(2)
August(2)
July(1)
June(1)
May(1)
April(3)
March(1)
January(3)
-
2011(9)
December(1)
November(5)
October(3)
September(1)
June(3)
April(1)
March(3)
February(1)
January(3)
-
2010(3)
December(2)
November(7)
- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
July(1)
-
PPC(2)
-
2016(2)
-
2015(1)
-
Business(6)
-
2015(1)
-
2014(1)
-
2013(2)
-
2012(8)
November(1)
August(3)
July(1)
June(1)
May(1)
April(1)
March(3)
January(3)
-
2011(8)
December(3)
November(4)
October(1)
August(1)
July(3)
June(4)
April(2)
January(2)
-
2010(3)
-
News and Events(1)
-
2015(1)
October(1)
-
Miscellaneous(3)
-
2014(2)
-
2011(11)
November(1)
October(7)
September(1)
August(1)
July(2)
June(1)
May(7)
April(4)
March(6)
February(5)
January(6)
-
2010(3)
-
News(1)
-
2011(1)
November(1)
-
Technology(1)
-
2011(1)
-