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23 May 2013

SEO Search Engine Optimisation

Penguin 2.0 has been rolled out, will you be affected?

Its official, Google’s Web Spam Head Matt Cutts has announced that Penguin 2.0 is on its way and it's already been rolled out in the US and much of Europe.

2012 saw the original Penguin update and it was estimated that a staggering 100,000 companies around the UK were affected. Some were more lucky then others; the lucky ones received a Google penalty, whereas others ended up being completely removed from Google’s index altogether.

What will it target?

The main question on everyone’s lips is how deep will Penguin 2.0 probe this time? The answer is un-natural link profiles that come across as artificial or spammy. It will be thorough and assess the quality of a website’s SEO backlink architecture.

In other terms it will look into links that are solely built for SEO purposes and those that are from websites that have questionable content. It will also look into links that are totally irrelevant to your business and those that have an obviously optimised anchor keyword.

Will I be affected?

If your SEO efforts have been primarily organic, where you’ve built natural links without over optimisation and have created great content that is shared and passed on you don’t have to worry, because great content which is naturally shared creates natural links.

But if you’ve embarked on a linkbuilding campaign where quantity has been your objective and where you have possibly over optimised a particular keyword in order to quickly rank for it, there may be need for concern.

In order to fully answer this question you will need to look into the quality of your backlinks. Many businesses outsource their link building to an external SEO agency. If this is the case then you should receive a full report outlining the following;

  • The location of your links
  • How often links are being built
  • Which keyword is being used and how often

The important thing to remember is that coming across as being natural is key. If you suspect that your links will be read by Penguin 2.0 as being spammy, then it’s about time you did something about it!

What can I do?

The best thing to do is stay calm! The SEO strategy currently in place may be working great and bringing in results for you. Just always ensure that you are following the Google Webmaster guidelines, because then you can be rest assured that you are doing things correctly. Saying this, even companies that don’t get involved in spammy and bad SEO tactics can run into problems, most of the time with the owner of the website being blissfully unaware.

In order to survive Penguin 2.0, it’s all about staying calm and being prepared! Get in touch with us today for a free, complimentary backlink report!

Written By Sarah

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