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23 August 2011

SEO Search Engine Optimisation

Matt Cutts: Should I Use Underscores Or Hyphens In URLs?

Matt Cutts is head of the web spam team at Google - most notably though, he is seen as the "face" of google when it comes to communicating the direction that Google's search algorithm is taking. Invariably this means he speak primarily to the the search engine optimisation community.

The content of the video is fairly self explanatory; basically to use hyphens (-) instead of underscores (_) as seperators in URL's. Far more complicated is how to solve this for your existing site if it suffers in this way, or even if seperators should be used at all. New sites of course should be built correctly from the outset.

Other URL Tips

  1. Don't use underscores in URL's
  2. Keep URL length short if possible
  3. Include keywords in them if possible
  4. Use static URL's

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