18 February 2013

SEO Search Engine Optimisation

Let Quality Content Boost Your Rankings

If you want to see your website in those top spots on Google, there are a number of things you need to bear in mind – one of these being the content on your website. But what classes as ‘good content’?

Looking at the pages ranked in the top 5 positions on Google, there are definitely features that we can safely say affect how Google perceives the quality of your content. Some factors to bear in mind are as follows:

  • Content updates. Keeping your site fresh by adding new content to your page on a regular basis will help to boost your sites ranking.
  • Spelling and grammar. Any written content on your site should be checked, double checked and checked again to ensure that there are no spelling or grammatical errors. This will help to make your site look more professional and make sure you are ranking for the right keywords rather than a misspelt variation.
  • Short paragraphs. Avoid writing lengthy blocks of text as this can immediately put a reader off. Paragraphs should be mainly made up of 1-4 sentences.
  • Short sentences. The majority of sentences should be 10 words or fewer. Medium length sentences should be scattered amongst these shorter sentences whereas long sentences should be avoided.
  • Relevance of context. Make sure the content of your site optimises your keywords whilst also incorporating variations of this keyword.

So, with these pointers in mind, what do we recommend?

  • Use a professional writer. Using a writer that has professional experience in content writing will help to ensure your content is correctly written to optimise your site. If the content writer has experience in SEO, you can be ensured that their writing methods will properly optimise your keywords and reflect Google’s ranking methods.
  • Professional proofing. If you decide to write your own content, make sure it has been checked by a professional copywriter to ensure that the content is correctly written and reflects the keywords of the business.
  • Keep your content fresh. Make sure you are regularly updating your site with new, unique content or additional blog posts.

By Sarah-Jayne Culver


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