7 March 2016

SEO Search Engine Optimisation

Introduction to SEO Month

With Google month having passed last month we thought this month we would give you tips, tricks and advice on everything SEO.

Digital is ever popular these days, and it is becoming more and more important to get the correct advice from a reputable web design agency. FDC are a web design agency in Leicester that have team members with expertise in all areas – web design, digital marketing, e-commerce web design, SEO and more.

So, what is SEO and how can it be used to help you?

SEO, also known as Search Engine Optimization is a phrase used to encompass all techniques utilized to help your website rank highly for relevant searches. For instance, if you are a furniture shop in Leicestershire, we would use SEO techniques to ensure you rank well for terms such as sofas Leicester. Ranking well is important as it has a major impact on how many people see and visit your site.

SEO can be conducted using a variety of methods, and we like to break them all up into 3 main sub-sections:

  1. Technical SEO: This is the SEO that comes from building a website properly and having the know-how to produce the excellent links, function and quality. You see, all of this done well ensures that the user gets the best experience they possibly can, and that Google finds it easier to crawl your website. Both of these lead to better rankings, better exposure and therefore ultimately, more business. Although this is mainly a one-off, FDC regularly check your website to ensure everything is in working order, and repaired if it isn’t – for instance, if you have broken links.
  2. Digital Marketing: Digital Marketing is what attracts people to your site and, frankly, without Digital marketing it doesn’t matter how great your website is, there is no way you can unleash the full potential of it. This ranges from the use of social media to producing and writing blog and article content. Have you ever heard anyone say that SEO is continuous? This is probably what they were referring to. You need to produce fresh, interesting and inviting content on a regular basis to show your users and Google that you are active and passionate and ultimately, real.
  3. Paid SEO: Although technically a form of SEM (Search Engine Marketing), paid forms of advertising such as PPC and PLA are great ways of advertising if you are a business that has no previous presence online and you are starting from scratch. These days, especially, you want to be Google’s best friend and you can do that by paying them money to broadcast your fantastic products and website.

FDC are a Leicestershire website design agency that does all of the above for you and there aren’t many other web design agencies that can actually say that. With us, you can get everything you need all in one place whether you want to start your E-Commerce business or simply want your services to be available to book online –perhaps this is why we are a Google Partnered agency!

We have worked with restaurants, clubs, furniture businesses, dust extraction companies, children’s toy shops and more over the years so you know you can trust us to help you.

If you would like to have a look at some of our web design, visit our portfolio, or book a free one-to-one consultation with us here.

Introduction to SEO Month


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