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12 April 2012

SEO Search Engine Optimisation

How to search in Google with “Advanced Operators”

Have you ever wondered how to do those really cool pinpoint searches on Google, using specific search strings or “Advanced Operators”?

It’s really quite simple to use advanced operators and they return excellent results.

E.g. if you enter site:http://www.dell.co.uk” into the Google search box it will return all of the indexed pages of www.dell.co.uk. (Pretty nifty if you want to check how many of your pages are actually being indexed in Google)

Try these advanced search operators below and see what results you get:

Search
Operators

Description

site:

If you include site: in your query, Google will restrict your search results to the site or domain you specify. For example, “admissions site:www.lse.ac.uk” will show admissions information from London School of Economics’ site.

link:

The query link:URL shows pages that point to that URL. For example, to find pages that point to Dell’s home page, enter: “link:www.dell.co.uk”

filetype:

If you include filetype:suffix in your query, Google will restrict the results to pages whose names end in suffix. For example, “web page evaluation checklist filetype:pdf” will return Adobe Acrobat pdf files that match the terms “web,” “page,” “evaluation,” and “checklist.”

allinanchor:

If you start your query with allinanchor:, Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. For example, “allinanchor: best museums sydney” will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.”

inanchor:

If you include inanchor: in your query, Google will restrict the results to pages containing the query terms you specify in the anchor text or links to the page. For example, “restaurants inanchor:gourmet” will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants.”

allintext:

If you start your query with allintext:, Google restricts results to those containing all the query terms you specify in the text of the page. For example, “allintext: travel packing list” will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page.

intext:

The query intext:term restricts results to documents containing term in the text. For instance, “HMRC Gov intext:Tax Help” will return documents that mention the word “Tax Help” in the text, and mention the names “HMRC” and “Gov” anywhere in the document (text or not).

allintitle:

If you start your query with allintitle:, Google restricts results to those containing all the query terms you specify in the title. For example, “allintitle: detect plagiarism” will return only documents that contain the words “detect” and “plagiarism” in the title.

intitle:

The query intitle:term restricts results to documents containing term in the title. For instance, “flu shot intitle:help” will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not).

allinurl:

If you start your query with allinurl:, Google restricts results to those containing all the query terms you specify in the URL. For example, ”allinurl: google faq” will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html”.

inurl:

If you include inurl: in your query, Google will restrict the results to documents containing that word in the URL. For instance, “inurl:print site:www.googleguide.com” searches for pages on Google Guide in which the URL contains the word “print.” It finds pdf files that are in the directory or folder named “print” on the Google Guide website. The query [ inurl:healthy eating ] will return documents that mention the words “healthy” in their URL, and mention the word “eating” anywhere in the document.

author:

If you include author: in your query, Google will restrict your Google Groups results to include newsgroup articles by the author you specify. The author can be a full or partial name or email address. For example, “children author:john author:doe” or “children author:doe@someaddress.com “ return articles that contain the word “children” written by John Doe or doe@someaddress.com.

group:

If you include group: in your query, Google will restrict your Google Groups results to newsgroup articles from certain groups or subareas. For example, “sleep group:misc.kids.moderated” will return articles in the group misc.kids.moderated that contain the word “sleep” and [ sleep group:misc.kids ] will return articles in the subarea misc.kids that contain the word “sleep.”

insubject:

If you include insubject: in your query, Google will restrict articles in Google Groups to those that contain the terms you specify in the subject. For example, “insubject:”falling asleep” will return Google Group articles that contain the phrase “falling asleep” in the subject.

location:

If you include location: in your query on Google News, only articles from the location you specify will be returned. For example, “queen location:canada” will show articles that match the term “queen” from sites in Canada. Many other country names work; try them and see.

cache:

The query cache:url will display Google’s cached version of a web page, instead of the current version of the page. For example, “cache:www.eff.org” will show Google’s cached version of the Electronic Frontier Foundation home page.

info:

The query info:URL will present some information about the corresponding web page. For instance, “info:gothotel.com” will show information about the national hotel directory GotHotel.com home page.

related:

The query related:URL will list web pages that are similar to the web page you specify. For instance, “related:www.consumerreports.org” will list web pages that are similar to the Consumer Reports home page..

 

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By
Sunny Chana

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