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8 February 2013

SEO Search Engine Optimisation

How To Achieve A Perfectly Optimised Page

The query on everybody’s lips is how do I build a perfectly optimised page? Unfortunately, there is no simple answer to this commonly asked question. Saying this, there are some guidelines that you can follow to get very close to that perfectly optimised page.

First things first let’s get our head around SEO. SEO is normally separated into two main categories;

  • On-page optimisation (what is done on the actual pages on the website itself)
  • Off-page optimisation (activity that takes place elsewhere, otherwise known as link-building)

It is important to remember that while it is still very important to optimise on-page factors, this strategy won’t work solely on its own.

Anybody who is in charge of On-Page SEO should have the following checklist in mind;

  • Keywords are always researched and tested
  • Meta description tag
  • ALT tags
  • H1 tags
  • H2 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months

It is imperative that common on-page SEO mistakes are avoided including;

  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags

Spammy SEO tactics should also be avoided including;

  • Hidden text
  • Hidden links
  • Keyword repetition
  • Doorway pages
  • Mirror pages
  • Cloaking

Improve your chances of ranking #1 on Google…

It is important to remember that on-page optimisation will not necessarily get an organisation ranking in Google’s top places. The following things need to be taken in to consideration too;

  • The accessibility of your website content
  • The quality of your website content
  • Keyword targeting should be done correctly in titles, URL’s and internal links
  • The usability of your website
  • The effectiveness of your marketing campaigns

 

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