30 March 2016

SEO Search Engine Optimisation

Google’s Research Tools to Find the Right Keywords for SEO

Keywords are the first thing you should know and learn about when you start to optimise your website and carry out search engine optimisation (SEO). Keywords are one of the main elements of SEO basics. Therefore, choosing the right keywords to optimise is the first and most crucial step to a successful SEO campaign.

There is a lot to consider when choosing the right keywords, such as  the expected number of monthly searches and especially the relevance of the keyword to your website. Although narrow keywords get fewer searches, they can be more valuable than generic keywords because, even though these keywords get less traffic than the more generic terms, keywords are associated with more qualified traffic and users that are further down their path of intent.

Below are examples of Google’s Keyword Research Tools to help you in your journey towards finding the ideal keywords:

Google Keyword Planner

It is a free tool from Google to conduct keyword research. To use Keyword Planner you need to be registered to Google AdWords (however there is no charge involved).

It is as simple as inputting one keyword, multiple keywords or even your website address into Keyword Planner. Google will then generate a list of related keywords alongside metrics to measure how fierce the competition is around each keyword and how many searches it gets on a global and local search level.

Sound good?

It also shows historical statistics and information on how these keywords might perform and have performed over the course of some time, whilst also creating a new keyword list by multiplying several lists of keywords together. Furthermroe, it also lets you plan your budget and get forecasts.

Google Trends

Google trends is also another free tool from Google. It is an online search tool that allows users to see how often specific keywords, subjects and phrases have been queried over a specific period of time. It lets you enter multiple keywords and filter by location, search history, and category. This information then gives you results which show how much web interest there is around that particular keyword, what caused the interest and where the traffic is coming from as well as a list of similar keywords.

Google Trends is great when you are trying to decide between multiple keyword variations, as a quick and simple search will tell you which one is getting searched more often. It also tells you which keywords have a high search volume at the moment.

For example:

Google Trends also shows how the relevance of a search varies by region and therefore helps you understand geographical relevance.

These research tools play an important role when it comes to SEO and can be a very beneficial tool to use, as it can not only help with keyword research but can also help with content marketing and brand monitoring.

If you are interested in using these tools but not sure where to start, or if you are looking to start an SEO campaign for your business, give us a call here at FDC Studio Leicester now to book a free consultation with our top SEO experts.