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- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
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- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
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- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
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- The flexibility of Magento 2 for Creating Mobile Apps
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- Magento creates the best web customisations
- Improving Website SEO using Magento 2
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- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
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- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
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- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
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- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
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- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
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1 March 2013
SEO Search Engine Optimisation
Don’t Be Fooled; The 5 Most Common SEO Myths
In the past 2 years, SEO has dramatically changed as search engines have altered the way in which they rank websites. With this in mind, marketers have to adapt to the new algorithms (such as Google’s Panda and Penguin updates) to ensure their rankings don’t subsequently drop.
Many myths are floating around about SEO and in order to be successful in 2013 marketers need to wise up!
SEO is no more
Just because Google has updated its algorithm, it does not mean that SEO no longer applies, that it’s pointless or dead. Many people make this false statement without knowing that SEO is actually more important today than it ever was.
Many marketers have in fact proved statements such as these to be totally wrong, as they have worked with the new algorithm updates and have improved their natural search using Google’s webmaster guidelines time and time again. So to say SEO is no more is an incorrect statement. It’s actually more of an evolution in internet marketing, and not the downfall.
Search Engine Land found that a staggering 100 billion searches are done on Google every month and in 2013 alone, marketers spent around £16 billion on search marketing to attract, engage and convert internet users into customers.
The fact is that as long as people are still searching on the internet and website content can be ranked there will always be a place for SEO. Business’s should not be fooled by this myth; let’s face it, if a business can rank highly in SERP’s then there is a greater chance of a sale or enquiry being made, this whole idea of being in the top positions in search are fundamental to SEO.
Success only comes from having as many inbound links as possible!
It’s much better to have quality backlinks rather than quantity, as it is the quality of a backlink that will affect how you rank in SERP’s, as Google takes other factors such as domain age, context and relevance into consideration. That being said the backbone of SEO still rests within the backlink portfolio a website holds. Backlinks form the basis of any good SEO campaign, but at the same time the right type of backlinks are the ones that are going to benefit a website. With best practice in mind, businesses should try to obtain links that are relevant to their service, product or brand and not go for volume alone.
It is only beneficial to rank number one
A study was carried out by HubSpot which showed that the first 3 search results (and the listings at the top of subsequent pages) actually have a quite similar clickthrough rate. The main reason behind this is search results are now being shown with author profiles and rich snippets and this is the reason to why the clickthrough rate is still respectable even if the sites do not appear at the top of results.
All I have to focus on is good content
Having good content is only one factor in ranking highly on SERP’s. While it is good practise, it will only get you so far because it’s not the only ranking factor used by Google’s crawlers. As recommended by Search Engine Journal, to rank highly in SERP’s, good content should be combined with other SEO ranking methods, such as quality backlinks and on page coding.
Usability doesn’t need to be a factor
When creating a website you should ensure that it is user friendly. HubSpot reckon that SEO is not just about being found but also about improving how readers engage with the content that is in front of them. Optimise your website so users will actually want to visit your page and stay there! For example, the content should entice your target audience, making them want to read more. The more you can relate to them the better!
Written By Sarah
Image By Paloma Gómez
Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
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March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
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- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
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- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
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- How Google works as a Search Engine
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- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
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- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
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