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30 March 2012

SEO Search Engine Optimisation

Do you know what link farming is?

“Link Farming” it’s a phrase synonymous with modern black hat or bad SEO techniques, but do you know what it really is? And more importantly do you know if you’re doing it or not?

So what exactly is a link farm? You may have heard the name, seen YouTube videos or even read other blogs posts about it, but it’s clear to say not everyone understands what makes them bad, and how search engines like Google eventually (and quickly in most cases) detect them.Link farming

There was a time when you could rely on the sheer volume of links pointing to a website to boost your search rankings but just as everything else the World Wide Web has evolved, and with it so have the search engines, they’ve become smarter. Link building can be a difficult and daunting task, especially when you have to find other sites with good authority that will link to you. So building your own network of sites designed to link to each other as a personal link wheel seems like a natural and sure fire way to gather some good ol’ fashion link juice.

But here comes the downside. Search engines like Google can identify these types of unnatural link architectures, and they will depreciate your sites ranking because of it.  Google also knows if you are hosting multiple sites from the same server (through IP addresses), 9 times out of 10 this will be the case especially if you decide to use agencies who offer cheap services!

Domains with the same registration details are another key factor a lot of people tend to ignore. Don’t be fooled, search engines will check the WHOIS data for linking domains and if they’re all owned by the same person you can be sure your site will struggle to rank well in the listings, or worst still be removed from the results altogether.

So how do we get around it? Well we don’t. You have to remember this type of practice is exactly what search engines like Google are trying to eradicate; that’s why it’s a “black hat” technique. It’s not sustainable and eventually as Google’s algorithms become smarter, they will catch up with the individuals who practice this link building technique.

My tip, stick to the good, wholesome and natural link building formula;

  • Post to relevant high ranking blogs
  • Search for relevant high page rank sites and add your content
  • Answer relevant questions to popular topics
  • Join in conversation with popular relevant sites
  • Build a reputation as an authority through social media and become the “go to site”.

At FDC we pride ourselves on our ethical link building practices, to get in touch simply leave a comment bellow or follow us on Twitter or Facebook

If you found this post to be interesting or would like to know more, feel free to contact me on any of the following Twitter or LinkedIn

By Sunny Chana

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