Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
January(2)
-
2012(5)
August(3)
July(2)
May(1)
April(2)
March(1)
-
2011(5)
December(3)
November(2)
October(4)
September(4)
August(7)
-
2010(4)
-
Web Design(3)
-
2017(1)
-
2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
February(2)
-
2014(2)
-
Web Development(1)
-
2017(1)
January(1)
-
eCommerce(2)
-
2017(1)
-
2016(5)
September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
Top Tips(5)
-
2017(1)
-
2013(2)
-
2012(5)
August(1)
June(1)
April(1)
March(2)
January(1)
-
2011(5)
October(1)
August(2)
April(1)
February(1)
January(2)
-
2010(1)
-
Social Media(6)
-
2016(2)
-
2014(1)
-
2013(3)
April(1)
March(5)
February(5)
-
2012(3)
-
2011(5)
-
2010(2)
-
CMS Content Management Systems(1)
Digital Marketing(1)
-
2016(1)
April(1)
-
Google(1)
-
2016(3)
April(1)
March(4)
February(12)
- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
-
Marketing(7)
-
2016(2)
March(4)
February(3)
-
2015(2)
-
2014(3)
October(2)
September(4)
August(4)
-
2013(1)
February(11)
- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
2012(8)
October(2)
August(2)
July(1)
June(1)
May(1)
April(3)
March(1)
January(3)
-
2011(9)
December(1)
November(5)
October(3)
September(1)
June(3)
April(1)
March(3)
February(1)
January(3)
-
2010(3)
December(2)
November(7)
- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
July(1)
-
PPC(2)
-
2016(2)
-
2015(1)
-
Business(6)
-
2015(1)
-
2014(1)
-
2013(2)
-
2012(8)
November(1)
August(3)
July(1)
June(1)
May(1)
April(1)
March(3)
January(3)
-
2011(8)
December(3)
November(4)
October(1)
August(1)
July(3)
June(4)
April(2)
January(2)
-
2010(3)
-
News and Events(1)
-
2015(1)
October(1)
-
Miscellaneous(3)
-
2014(2)
-
2011(11)
November(1)
October(7)
September(1)
August(1)
July(2)
June(1)
May(7)
April(4)
March(6)
February(5)
January(6)
-
2010(3)
-
News(1)
-
2011(1)
November(1)
-
Technology(1)
-
2011(1)
-
11 November 2015
Google AdWords for Startups - Part 2: Getting Started
Getting started - Keywords
A great starting point would be your keyword research, so you can evaluate the potential of each keyword that is related to what you are offering. Work on a list of keywords you want to concentrate on then place them on the pages you want traffic to be directed to.
When you have your list of keywords you want to target, you can find out the suggested bid and competition to see what kind of traffic they will generate. This will also help you avoid targeting keywords that will be too expensive, or have too high competition.
The most effective way to find your keywords is by using the Google AdWords Keyword Planner. Not only is it easy to use, but it’s hosted by directly by Google’s database, so you know the results will be accurate.
Writing your Ad
Now you’ve identified your keywords, it’s time to begin writing your ad(s). A good place to start would be with the headline. The headline has the largest/boldest text so try to think of something that will attract the attention and get people to click your ad. Remember to keep it related to what you offer.
The more your headline text relates to the search results people are making, the more clicks you will get. So try to add some keywords to your headline.
This is the display URL field, it allows you to show viewers the address of your website. However, if the page you are using as your landing page is not your homepage, you can just display the basic URL of your website. Doing this means people will not see a complex address full of numbers and letters. It makes you appear more professional.
Next comes your description lines, these can be quite tricky. The description lines are the two lines of text under your headline and display URL. They are limited to 35 characters each, and they allow you to tell your customers what your business is about, the things you offer and more.
We recommend you start the first line of your description text by showing readers the most unique thing you offer. This is known as your UVP (Unique Value Proposition). You want to be clear about your offer and why it will attract someone to choose your business over another, in some cases your competition.
Remember to make the most of your character limit, you don’t want to lose space adding things that aren’t important. Get the right blend of text that is not only to the point, but at the same time encouraging.
On the second line, you can either continue the sentence of your first line or start another line that acts as a CTA (Call To Action). This is something that will make somebody click on your ad. In the example above, you can see it says “get a free legal consultation” this is the offer that will encourage people to make the action, in this case clicking on the ad.
Your CTA may be a short part on the ad/sentance but it’s what will make the big difference. A few examples of CTAs can be “sign up now” or “get your report today” but try not to be too spammy, otherwise Google will disapprove your ad.
Quality Score
It is important to know about your quality score. Even if you are bidding higher than your competition, it doesn’t always mean your ad will rank higher than theirs. AdWords takes a lot of things into account in order for you to rank where you deserve to be, and bidding is just one factor.
Google check your ad’s relevancy to queries (if it matches the keywords you are targeting). The quality of your text in terms of the grammar, the quality of your landing pages, the keywords you use in your ad can also improve your quality score.
Ad Extensions
Ad extensions can be helpful when it comes to standing out from your competition, they can assist in distinguishing your ad from your competitors as well as improving your quality score. There are different types of extension, so we can point out to you the ones that you may find more useful:
Call extensions
The call extension displays your business's phone number under your ad, so people can directly click on it if they are using a mobile device or smartphone. This is a good way to encourage people to make an action (think back to CTAs) when they are browsing for your ads. Adding a call extension can also be an easy way to differentiate your business from your competitors, you can take advantage of this extension, especially if your competition isn’t using it too.
In this example, you can see that not only is the number displayed, but the “call to action” button is there making it even easier for people to reach your business after making the search.
Sitelinks
Sitelinks are additional links within your ad that redirect people to other pages on your website, rather than directly to the page that is on the ad. To put it another way, sitelinks give you the chance to send potential customers to other pages on your website that you think they may find useful. Google allows you to add 6 sitelinks maximum.
On this example, 3 sitelinks have been displayed. One link goes to a services page, one to the about us page and the other to an offer page, this is a well placed sitelink because it has a good CTA. Sitelinks are a great way to ensure you get traffic to your website, even if it isn’t coming from your original ad.
Local Extensions
The name tells you a lot about this extension, a local extension allows you to display the exact location of your business as a part of your ad. This extension allows you to display important information to potential customers directly on a results page.
When they click on the address, they will be directed to Google Maps where directions to your business will be displayed. This extension is good to utilise if your business operates locally and your target customers live in your area.
Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
January(2)
-
2012(5)
August(3)
July(2)
May(1)
April(2)
March(1)
-
2011(5)
December(3)
November(2)
October(4)
September(4)
August(7)
-
2010(4)
-
Web Design(3)
-
2017(1)
-
2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
February(2)
-
2014(2)
-
Web Development(1)
-
2017(1)
January(1)
-
eCommerce(2)
-
2017(1)
-
2016(5)
September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
Top Tips(5)
-
2017(1)
-
2013(2)
-
2012(5)
August(1)
June(1)
April(1)
March(2)
January(1)
-
2011(5)
October(1)
August(2)
April(1)
February(1)
January(2)
-
2010(1)
-
Social Media(6)
-
2016(2)
-
2014(1)
-
2013(3)
April(1)
March(5)
February(5)
-
2012(3)
-
2011(5)
-
2010(2)
-
CMS Content Management Systems(1)
Digital Marketing(1)
-
2016(1)
April(1)
-
Google(1)
-
2016(3)
April(1)
March(4)
February(12)
- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
-
Marketing(7)
-
2016(2)
March(4)
February(3)
-
2015(2)
-
2014(3)
October(2)
September(4)
August(4)
-
2013(1)
February(11)
- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
2012(8)
October(2)
August(2)
July(1)
June(1)
May(1)
April(3)
March(1)
January(3)
-
2011(9)
December(1)
November(5)
October(3)
September(1)
June(3)
April(1)
March(3)
February(1)
January(3)
-
2010(3)
December(2)
November(7)
- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
July(1)
-
PPC(2)
-
2016(2)
-
2015(1)
-
Business(6)
-
2015(1)
-
2014(1)
-
2013(2)
-
2012(8)
November(1)
August(3)
July(1)
June(1)
May(1)
April(1)
March(3)
January(3)
-
2011(8)
December(3)
November(4)
October(1)
August(1)
July(3)
June(4)
April(2)
January(2)
-
2010(3)
-
News and Events(1)
-
2015(1)
October(1)
-
Miscellaneous(3)
-
2014(2)
-
2011(11)
November(1)
October(7)
September(1)
August(1)
July(2)
June(1)
May(7)
April(4)
March(6)
February(5)
January(6)
-
2010(3)
-
News(1)
-
2011(1)
November(1)
-
Technology(1)
-
2011(1)
-