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- How a transition to Magento 2 can help you rank better on Google
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- Scalability Gains with Magento 2 - A Myth or Reality?
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- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
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15 March 2011
Paper Books: A Thing of the Past?
Are conventional books a dying breed? In this gadget-saturated era, will the nostalgic custom of dusting off hardback covers and turning their musty pages soon be a thing of the past?
To gauge recent press, it would appear that the answer is 'yes'. The publishing industry is struggling, book sales are apparently on the decline and the number of book stores appears to be shrinking; you need only read about the waning of once-mighty chains like Waterstone's (which announced on January 5 that it intends to close 20 stores nationwide) to see that all is not well in Literary Land.
Threats to the publishing industry have been forecast since the introduction of electronic books (or 'ebooks') which allow users to read text on computers and digital devices like the Amazon Kindle or Sony Reader.
Amazon, the world's largest online bookseller, recently announced that during September 2010 it sold more of its Kindle ebooks than their paper equivalents. That's an impressive feat when you consider that Kindles only arrived on the market three years ago, while conventional books have been sold online five times longer.
It has been predicted that traditional books will be replaced by machines"¦eventually. But this theory never seemed a valid threat because the technology wasn't quite up to scratch. Digital books will never replace the sensory appeal of a tangible book. Reading from a screen can strain the eye and might not be entirely practical outdoors, in the glare of the sun. But many of these minor constraints have been addressed by the manufacturers, and digital reading is now easier than ever.
To consider them practically, digital books are incredibly handy; if you have an ebook device it can be carried anywhere, just as a traditional book - they even turn pages. They're hardy tools, and you can read novels, newspapers, notebooks, brochures and a hefty library of books, all in one dinky, pocket-sized gizmo.
Business-wise, page flip software can convert your company documents into a book that can be uploaded online and viewed from any webpage, anywhere. All that it requires is an Adobe Flash Player to run in a browser window.
Online travel agency Ola Holidays recently collaborated with Leicestershire design agency FDC to produce 60,000 hard copy summer holiday brochures for 2011. They followed this up with an eye-catching 16-page digital equivalent, which comes in the form of a PDF page flipper and allows users to scan the full document, and zoom in and out. The effect is as if it were a physical document, but at the same time users can take advantage of the electronic benefits like searching, jumping to a certain page and linking to external websites.
FDC's copywriter, Phil Holdsworth, helped create Ola's digital brochure: "After Nick Prince, our graphic designer, has designed and completed a generic brochure he then passes the PDF over to me. At this point I can upload it into the software and create a flipping book and all areas of its layout can be customised. For example, I can upload a specific image as a background for the webpage that the book sits on and I can also create a table of contents which allows users to navigate easily around the book. I can also implement Google Analytics into the webpage so that we can track how many hits the flipping PDF page has had once it goes live."
Designer, Nick Prince, added: "The obvious benefits are that it is lower in production and distribution costs as well as being more environmentally friendly than a paper brochure."
The move towards digital literature makes sense - economically and environmentally, although they can never compare with the way a traditional book smells and feels. But do they pose a real threat to our paper-loving past? I don't think so. And anyway...can't we have both?
Check out the FDC page flipper for Ola Holidays.
Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
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25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
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- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
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- SEO & PPC – A Winning Combination
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- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
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- Why SEO Is Imperative for Your Business, Online or Offline
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- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
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- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
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- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
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- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
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- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
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- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
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- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
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- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
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