20 May 2011


Amazon Kindle, the game changer?

Recent statistics show that the download market is fast overtaking the traditional form of printed book sales. With this rapid rise in the ebook market, is there a future for traditional print?

It seems in whatever form downloads are becoming market leaders, this isn't good news for the traditional forms. It was widely broadcasted that HMV had one of their worst Christmas periods in the history; this was mainly due to the increase in download sales in the music industry.

Now Amazon have produced some interesting statistic about their ebooks. Since April 2011, Amazon has announced it had sold 242 ebooks for every 100 hardbacks. Gordon Willoughby, European Director at Kindle said: "Amazon.co.uk customers are choosing Kindle books more often than hardcovers at a rate of more than 2 to 1. This is truly astonishing when you consider that we've been selling hardcover books from Amazon.co.uk for over 13 years and Kindle books for just nine months.

"There are many reasons to purchase an Amazon Kindle, these are pretty obvious. They state that the battery life lasts one month and you can squeeze 3,500 books onto the device, you can effectively take a whole library with you anywhere you want to.

But should you buy one? If you read more than ten books a month yes, there would certainly be a saving made over the course of a year. At the end of the day, that's all a Kindle is an eReader. For £152 it's considerably expensive for what it is. When you compare it to an iPad 2, which has all the other features, you pay more triple the price of a Kindle, but it offers much, much more in terms of usage. 

Or you could just buy a hardback book?


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