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12 February 2013

Marketing

Is Your Business Making The Most Out Of Google+?

The first thing to understand is that Google+ isn’t just Google’s alternative to Facebook or Twitter. For businesses in particular, Google+ is a multifunctional communication tool that can help with promotion, brand awareness, business growth and customer base.

However, the social network also has a number of other functions that can benefit your business. Some of these functions that your business can benefit from Google+ include:

The ability to organise your contacts or connections into Google+ Circles

So you’ve got an amazing update about your business or you want to share a link to a publication about your company but you only want to share it with a few, select individuals. With Google+ Circles, this task has never been easier! Forget posting it to each individual separately or adding contacts to a group post one by one, with Google+ circles, you can choose to share any post with your entire contact lists, or simply with a selected ‘circle’ all in the click of a button.

Free video calls with Google+ Hangouts

Whether you’re working from home and need to talk to people at the office, collaborating meetings with a client or holding a video chat support session, Google+ Hangouts can eliminate the need for back and forth emails by enabling you or your company to hold a video chat for up to 10 people.

Efficient group editing process

When editing documents or presentations with co-workers, you no longer have to huddle around a single computer or wait for long replies, passing it back and forth by email. With Google+ Hangouts, you can edit multiple documents in real-time with your colleagues whilst taking part in a group video chat to discuss the changes as you’re making them.

By Sarah-Jayne Culver

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