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16 July 2012
Which Social Network is best for your Business type?
During the last few years social media platforms have become massively prominent in our lives. People LOVE to talk, share and engage their life experiences with friends and family – so why should it be any different in business? For a company to really grasp their customer’s way of thinking in a personable manner, social networking is vital. If implemented strategically, the impact from such campaigns can lead to hugely successful worldwide exposure of brand messages.
So, out of the wonderful array of social channels within the maze of the digital wilderness, which will suit your business style? The well known players such as Facebook, Twitter, Google+, LinkedIn, YouTube and also the rapidly growing image-orientated newcomer Pinterest, have an ever expanding pull on user influences.
Analyse
One of the main factors to consider first and foremost is that Google is king of the majority of the internet, raking in £6.9 billion revenue for their first quarter of 2012. Amongst a battle of giants where Google are also continually fighting to become dominant in social media, it makes sense to launch a Google+ profile for your company and a separate professional page for yourself as the owner, regardless of sector. Reason being, coding named ‘rel=author’ can be planted in your website’s scripts, visibly linking your personal Google+ bio and picture to your website and blog on the search result pages, inspiring confidence within users while acquiring credibility for your domain.
There are many similarities between the concepts of Google+ and Facebook. Sharing and engagement on a personal level is where the two platforms really shine, so if you’re a business who thrives on consumer feedback, engages with customers and has a brilliant customer service track record, make the most of these outlets and watch the praise flood in for everyone to see. Positive word of mouth is crucial to any organisation’s success.
Multi-Dimensional Content
At the forefront of social media is image sharing – over 6 billion are posted each month on Facebook alone. Facebook are constantly altering their EdgeRank algorithm which controls how images are shown on the news feed, to the point where they are now extremely prominent. All businesses can benefit from this – the beauty is that it doesn’t matter whether images have any relation to the company, providing they make an impact and entice people to your page.
The subject of images takes us nicely on to Pinterest. Online boutique Bottica found that 10% of transactions were generated via Pinterest, compared to 7% from Facebook. Also quite interestingly, 86% of traffic referred via Pinterest consisted of unique visits, compared to 57% of traffic from Facebook. However, engagement does seem to suffer – in this example 65% less time was spent on the Bottica site through Pinterest than through Mark Zuckerberg’s big blue creation.
Images are striking but sometimes video can be even more appealing. Youtube receives over 800 million unique visits each month, while 500 years of YouTube video is watched every day on Facebook and 700 videos shared on Twitter each minute! Think outside the box about how you can make this work for your business...people crave originality. Remember, it’s not what you do…It’s how you do it.
Balance and Cross Promote
There’s no one single or ‘correct’ way for a company to implement social media – the key is to take advantage of the vast amount of channels available at your fingertips and drive as many resources into each one as possible. You will soon begin to see trends. Twitter for instance, is especially ideal for short, exciting bursts of promotion – retweets are likely to continue for weeks even after a promotion has ended.
Shout about your up and coming Pinterest board on Facebook and Google+1 to generate a real buzz throughout the whole online community. Links from influential news sites such as LinkedIn, Reddit and Digg are also a winner – hit the top headline spots and you can expect to reach an audience in excess of 200 million combined, which is then sharable on all other forms of social networks. The possibilities are endless.....
By Sam Hurley
Topics
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- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
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- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
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- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
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- Web Design Tips and Tricks
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- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
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- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
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- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
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- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
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- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
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- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
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- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
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- The Seven Key Considerations of Branding
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