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11 January 2011

Marketing

Remember, Looks Are Still Important

There are many factors to a successful website, but I feel that design is overlooked sometimes these days with all the other important details flying around. Remember, looks are still important.

Your website can be your biggest asset, but if it's designed poorly it can be a total let down.

How do you improve your company's profile? By having a professionally designed website, that's how!

Design is so important; I think it's integral to a brand's success. Well, what makes good design? It's personal preference, but I am a firm believer that less is more. The websites I enjoy and think look great are my favourites because they haven't overdone it.

Google - possibly the simplest designed website on the internet, one image, white background, search box - but doesn't it look awesome! Clean, original and epically easy to use.

One the other hand, the BBC News website is another favourite. It's one of the largest sites on the internet, but yet I never get lost, everything is laid out perfectly with a clean design and colour scheme that doesn't give you a headache.

Shoddy websites are everywhere. Websites that are designed poorly, links that don't work and limited or dated content are all too common. The worst part is - it's easier than you think to make your website a success.

Don't you think it's time you get a bespoke website designed for yourself? Something different, something unique to your company and ultimately something that is simple and easy to use.

Speak to a design agency who can offer you quality results. If you aren't having a large amount of internet traffic then maybe it's time you stripped your website back to its foundations and started again.

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