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14 February 2013

Marketing

Get The Most Out Of Your eCommerce Store

When you’re having a brand new eCommerce website designed or even just updating the look of the one you already have, it goes without saying that you want it to look good and work as it should. After all, what’s the point in a website that looks great but doesn’t work? Equally, what’s the point in a website that doesn’t visually engage potential customers, causing them to leave your site before having a proper look around?

Magento is arguably one of the most diverse eCommerce platforms on the market and, when used correctly, can be a huge asset for your business. However, unfortunately, a Magento Commerce website isn’t something that happens overnight and there are some key factors you should take into account whilst planning the design or development of your Magento Commerce store.

Using a Web Aficionado

It may seem obvious, but to make the most of Magento and all of its elements, you should be working with an experienced web developer or web aficionado that understands all the functions and features that the package has to offer. By working with an inexperienced Magento developer, not only are you paying someone to learn how to use the eCommerce platform, but you’re also limiting yourself in terms of design and development of your site as Magento evolves.

Understanding Keywords & Increasing Traffic

You can’t expect to have a brand new Magento Commerce store designed and, boom, your traffic increases. Whist Magento is a search engine friendly eCommerce platform with a ‘clean’ URL and XML sitemaps, you will have an advantage over those less search engine friendly eCommerce platforms, however, this alone isn’t enough! To make sure your site is being seen by as many people as possible, you need to identify keywords that are relevant to your business and ensure these are optimised throughout the content on your site. Similarly, when your site is being designed, correctly categorising your products in keeping with these keywords will also help to ensure your eCommerce store is successfully optimised for SEO.

By Sarah-Jayne Culver

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