16 March 2016

Marketing

Get the Benefits of Digital Marketing Without Splurging All the Cash

Digital Marketing can be an expensive task and with so much to choose from, it’s difficult to know how much you need to spend. So how much do you need to spend and what Digital Marketing techniques can you utilize to ensure that you’re not overspending?

If you are thinking of having a website for your business or have recently just had one made, the best way to give that website full exposure is through Digital Marketing. With so many techniques available, however, it’s hard to know which ones to use and, more importantly, how much to spend.

Well, both of these factors are largely dependent on the results you want. So, how much do you need to spend? If you are just starting up and don’t want to take serious measures to ensure your business is getting all the exposure it can get, and then you don’t really have to spend much at all. However, the fact also remains that if you are a serious business player and want to give it everything you have, spending some money is probably essential, although it doesn’t need to be expensive. If you are seriously considering marketing your new or existing business, you can book a free consultation with FDC to discuss your options, or call us on 01164 244 244.

So, if you are on a really tight budget and not expecting to move worlds with your achievements, these are some of the Digital Marketing techniques you can do to ensure you are promoting your brand:

Instagram/Pinterest

Instagram is used by more than 75 million people every day and is the perfect opportunity to advertise and expose your products, especially if they are beauty or fashion related. The best thing about using Instagram to advertise your products is that it is completely free and can really make a difference to your revenue.

Pinterest is a worldwide social media platform and, in my opinion, is probably the best for promoting your products. People love to see products visually and so Pinterest and Instagram are great ways to really get creative with how your present your products. In addition, you are providing users with pictures of your products in a way that you would not necessarily be able to on your website.

Youtube

I cannot stress the importance of YouTube enough. In line with the visual theme, making videos is a fantastic way to promote your products. Not only is it free to use, but it makes your company stand out, and is interactive, meaning your potential customers can really get involved with the content you are producing. In addition to this, become big enough on Youtube and you can actually be making money to promote your business!

Bing

Although the majority of internet browsers use Google as their Search Engine, there is still that small proportion of people that you are not targeting by neglecting Bing Network Campaigns completely. Because Bing are not as popular as Google, their campaigns will also be less expensive so, to save yourself money in the long run, it is worth paying for a couple of one-offs with Bing to ensure you are targeting that small proportion of people that a lot of others businesses probably aren’t.

The most important thing to remember is that your company is different and not all of the Digital Marketing techniques are going to be most effective or applicable to your business so remember to pick and choose what you decide to do carefully!