Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
January(2)
-
2012(5)
August(3)
July(2)
May(1)
April(2)
March(1)
-
2011(5)
December(3)
November(2)
October(4)
September(4)
August(7)
-
2010(4)
-
Web Design(3)
-
2017(1)
-
2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
February(2)
-
2014(2)
-
Web Development(1)
-
2017(1)
January(1)
-
eCommerce(2)
-
2017(1)
-
2016(5)
September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
Top Tips(5)
-
2017(1)
-
2013(2)
-
2012(5)
August(1)
June(1)
April(1)
March(2)
January(1)
-
2011(5)
October(1)
August(2)
April(1)
February(1)
January(2)
-
2010(1)
-
Social Media(6)
-
2016(2)
-
2014(1)
-
2013(3)
April(1)
March(5)
February(5)
-
2012(3)
-
2011(5)
-
2010(2)
-
CMS Content Management Systems(1)
Digital Marketing(1)
-
2016(1)
April(1)
-
Google(1)
-
2016(3)
April(1)
March(4)
February(12)
- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
-
Marketing(7)
-
2016(2)
March(4)
February(3)
-
2015(2)
-
2014(3)
October(2)
September(4)
August(4)
-
2013(1)
February(11)
- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
2012(8)
October(2)
August(2)
July(1)
June(1)
May(1)
April(3)
March(1)
January(3)
-
2011(9)
December(1)
November(5)
October(3)
September(1)
June(3)
April(1)
March(3)
February(1)
January(3)
-
2010(3)
December(2)
November(7)
- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
July(1)
-
PPC(2)
-
2016(2)
-
2015(1)
-
Business(6)
-
2015(1)
-
2014(1)
-
2013(2)
-
2012(8)
November(1)
August(3)
July(1)
June(1)
May(1)
April(1)
March(3)
January(3)
-
2011(8)
December(3)
November(4)
October(1)
August(1)
July(3)
June(4)
April(2)
January(2)
-
2010(3)
-
News and Events(1)
-
2015(1)
October(1)
-
Miscellaneous(3)
-
2014(2)
-
2011(11)
November(1)
October(7)
September(1)
August(1)
July(2)
June(1)
May(7)
April(4)
March(6)
February(5)
January(6)
-
2010(3)
-
News(1)
-
2011(1)
November(1)
-
Technology(1)
-
2011(1)
-
16 March 2016
Get the Benefits of Digital Marketing Without Splurging All the Cash
Digital Marketing can be an expensive task and with so much to choose from, it’s difficult to know how much you need to spend. So how much do you need to spend and what Digital Marketing techniques can you utilize to ensure that you’re not overspending?
If you are thinking of having a website for your business or have recently just had one made, the best way to give that website full exposure is through Digital Marketing. With so many techniques available, however, it’s hard to know which ones to use and, more importantly, how much to spend.
Well, both of these factors are largely dependent on the results you want. So, how much do you need to spend? If you are just starting up and don’t want to take serious measures to ensure your business is getting all the exposure it can get, and then you don’t really have to spend much at all. However, the fact also remains that if you are a serious business player and want to give it everything you have, spending some money is probably essential, although it doesn’t need to be expensive. If you are seriously considering marketing your new or existing business, you can book a free consultation with FDC to discuss your options, or call us on 01164 244 244.
So, if you are on a really tight budget and not expecting to move worlds with your achievements, these are some of the Digital Marketing techniques you can do to ensure you are promoting your brand:
Instagram/Pinterest
Instagram is used by more than 75 million people every day and is the perfect opportunity to advertise and expose your products, especially if they are beauty or fashion related. The best thing about using Instagram to advertise your products is that it is completely free and can really make a difference to your revenue.
Pinterest is a worldwide social media platform and, in my opinion, is probably the best for promoting your products. People love to see products visually and so Pinterest and Instagram are great ways to really get creative with how your present your products. In addition, you are providing users with pictures of your products in a way that you would not necessarily be able to on your website.
Youtube
I cannot stress the importance of YouTube enough. In line with the visual theme, making videos is a fantastic way to promote your products. Not only is it free to use, but it makes your company stand out, and is interactive, meaning your potential customers can really get involved with the content you are producing. In addition to this, become big enough on Youtube and you can actually be making money to promote your business!
Bing
Although the majority of internet browsers use Google as their Search Engine, there is still that small proportion of people that you are not targeting by neglecting Bing Network Campaigns completely. Because Bing are not as popular as Google, their campaigns will also be less expensive so, to save yourself money in the long run, it is worth paying for a couple of one-offs with Bing to ensure you are targeting that small proportion of people that a lot of others businesses probably aren’t.
The most important thing to remember is that your company is different and not all of the Digital Marketing techniques are going to be most effective or applicable to your business so remember to pick and choose what you decide to do carefully!

Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
-
2017(1)
-
2016(2)
March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
February(1)
-
2015(1)
-
2014(4)
-
2013(4)
May(1)
March(7)
February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
January(2)
-
2012(5)
August(3)
July(2)
May(1)
April(2)
March(1)
-
2011(5)
December(3)
November(2)
October(4)
September(4)
August(7)
-
2010(4)
-
Web Design(3)
-
2017(1)
-
2016(5)
September(1)
May(3)
April(4)
March(33)
- Web Design Jargon
- The Top Image File Formats for Web Design
- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
February(2)
-
2014(2)
-
Web Development(1)
-
2017(1)
January(1)
-
eCommerce(2)
-
2017(1)
-
2016(5)
September(26)
- 4 Best Practices of E-commerce powered by Magento 2
- Top 4 Benefits of Magento 2 to make shopping carts
- The use of Extensions in Magento 2 for Improved Marketing
- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
March(2)
February(7)
- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
-
Top Tips(5)
-
2017(1)
-
2013(2)
-
2012(5)
August(1)
June(1)
April(1)
March(2)
January(1)
-
2011(5)
October(1)
August(2)
April(1)
February(1)
January(2)
-
2010(1)
-
Social Media(6)
-
2016(2)
-
2014(1)
-
2013(3)
April(1)
March(5)
February(5)
-
2012(3)
-
2011(5)
-
2010(2)
-
CMS Content Management Systems(1)
Digital Marketing(1)
-
2016(1)
April(1)
-
Google(1)
-
2016(3)
April(1)
March(4)
February(12)
- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
- Google Analytics Explained - Part 2
- Google Analytics Explained - Part 1
- How Google works as a Search Engine
-
Marketing(7)
-
2016(2)
March(4)
February(3)
-
2015(2)
-
2014(3)
October(2)
September(4)
August(4)
-
2013(1)
February(11)
- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
2012(8)
October(2)
August(2)
July(1)
June(1)
May(1)
April(3)
March(1)
January(3)
-
2011(9)
December(1)
November(5)
October(3)
September(1)
June(3)
April(1)
March(3)
February(1)
January(3)
-
2010(3)
December(2)
November(7)
- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
July(1)
-
PPC(2)
-
2016(2)
-
2015(1)
-
Business(6)
-
2015(1)
-
2014(1)
-
2013(2)
-
2012(8)
November(1)
August(3)
July(1)
June(1)
May(1)
April(1)
March(3)
January(3)
-
2011(8)
December(3)
November(4)
October(1)
August(1)
July(3)
June(4)
April(2)
January(2)
-
2010(3)
-
News and Events(1)
-
2015(1)
October(1)
-
Miscellaneous(3)
-
2014(2)
-
2011(11)
November(1)
October(7)
September(1)
August(1)
July(2)
June(1)
May(7)
April(4)
March(6)
February(5)
January(6)
-
2010(3)
-
News(1)
-
2011(1)
November(1)
-
Technology(1)
-
2011(1)
-