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- Magento 2 Offers Improved Performance - What the Hype is All About?
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- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
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- 5 Reasons Why You Should Update Your Ecommerce Website
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- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
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19 February 2016
Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
What Google Merchant Does and How it Can Help You Sell More on Your E-Commerce Site
There are tonnes of articles about Google Merchant Centre online but the blur between Google Merchant Centre, PLA, PPC and Adwords is never really omitted, leaving people confused to the extent that even if they knew about Google Merchant Centre, they wouldn’t know where to start.
So, let’s break this down.
Who can use Google Merchant Centre?
If you have an E-Commerce site that:
- Has just been built
- Has existed for a while
- Has undergone a makeover
Then Google Merchant Centre can provide the perfect solution to increase the sales of your products. In fact, even if your E-Commerce site has not been built but you want to explore additional avenues that you can take to get your products full exposure, it is definitely a tool that is worth exploring.
A lot of E-Commerce website owners haven’t even heard of Google Merchant Centre, let alone knowing the potential it has to grow your online business to new heights, but only once you have used it and learned what it can do for you will you truly realise the value it provides to your business and how it can increase your profits. In order to use it, you first need to know what it is, what it does and how it works. So continue reading to find out!
What is Google Merchant Centre?
Google Merchant Centre is an online tool that can help you advertise and promote your products on Google itself. The best bit is that it is completely free to set up and you only pay for what you want with no hidden costs.
What is the difference between Google Merchant Centre, PPC, PLA and Adwords?
Perhaps the most confusing aspect of researching into the use of Google Merchant Centre is the fact that all of terms and tools are thrown around very causally but very few business owners really know the difference.
PLA stands for Product Listing Ads and is a type of Pay Per Click (PPC) advertisement/promotion, where you, as the advertiser would pay money per click every time the ad is clicked. The only real difference between the two is that PLA is PPC but with images of the product as well as just the words.
Google Merchant Centre and Adwords are both tools provided by Google that enable you to start a PLA campaign. With Google Merchant Centre, you simply upload your product and all the relevant information associated with it, and with Google Adwords you begin the actual sales campaign.
So, now that that’s all cleared up, what does using Google Merchant Centre actually involve?
What is the process?
All you need to get started is to visit the Google Merchant Centre site and set up your account for Merchant Centre. Once you have done that, simply upload the products that you want to promote and sell (whether that is all of them or just a selection) and then start advertising your products through an Adwords campaign (also known as Product Listing Ads, or PLA).
How does Google Merchant Centre work?
Google Merchant Centre works in conjunction with Google Adwords and constitutes the first half of the whole sales campaign that you would need in order to maximise the benefits you receive from the program. Here, you can upload and manage information about your products such as how much stock of that product is available and how much it costs. Google Adwords constitutes the second part of the sales campaign this is where you are able to decide the amount of money you would like to pay per click and generally set the whole shopping campaign up. If you want more information about Google Adwords, check out part 1 and part 2 of our Google Adwords blog.
To find out what the features of Google Merchant Centre are, and what makes them so good, stay tuned for part 2.
Topics
Latest blog
- 3 Big SEO Mistakes That Is Limiting Your Marketing Efforts
4th April 2017
- Is SEO Really Important for Your Business?
4th April 2017
- Why Your Web Design Needs To Have CRM Integration
10th February 2017
- Updating Patches for Web Domain Security
25th January 2017
- How to Integrate Linnworks with Magento 2 Ecommerce Platforms
11th January 2017
Archive
SEO Search Engine Optimisation(8)
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2017(1)
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March(11)
- What is robots.txt and how can it help with SEO?
- Why what you do for Google helps with Yahoo
- Google’s Research Tools to Find the Right Keywords for SEO
- International SEO at a Glance Part 1
- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
- Do Do Not Not Duplicate Duplicate
- What are Meta Description Tags and How to Use Them Effectively?
- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
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2014(4)
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2013(4)
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February(10)
- SEO & PPC – A Winning Combination
- Video Marketing Strategy And Your SEO Campaign
- Boost Your Rankings With On-Page SEO
- Let Quality Content Boost Your Rankings
- Taking It Back To Basics; Organic Backlinks
- Is Micro Formatting Important To SEO?
- Writing Good Content For Your SEO Strategy
- The Biggest Search Engine Optimisation No No’s!
- How To Achieve A Perfectly Optimised Page
- Why SEO Is Imperative for Your Business, Online or Offline
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- The Best Web Design Tactics You Can Use
- Web Design Tips and Tricks
- Attention Leicester Businesses
- Mobile Internet – Internet that goes everywhere with people
- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
- What Makes Web Design Great?
- Web Design for Leicester-based business Dustraction by FDC
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- The power of Magento 2 as a Catalogue Management Tool
- The Top 4 Advantages of Magento 2 for Web Developers
- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
- The 4 Best Features of Magento 2 That Make It the Best E-Commerce Platform
- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
August(11)
- 4 Magento 2 Extensions That Can Reduce Your Cart Abandonment Rate
- 6 Reasons You Should Move to Magento 2
- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
- The Four Best Magento 2 Themes for Fashion Stores
- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
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- Is the old way to sell the new way to sell?
- How Magento Can Benefit Your Business
- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
January(6)
- The Complete Package: Get the E-Commerce Website Your Business Deserves
- Climb the Ranks – How SEO Can Increase Business Profits
- Commerce Made Easy with Magento
- Stand Out – Why a Customized Website is Invaluable to Your Business
- Stay in Control – An Integrated Website to Optimize Business Performance
- Effectively Market and Grow Your Business in 2016
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- Google MyBusiness – Integrate location, reviews and your website with one program
- How to Use Raven Tools to Effectively Manage SEO and Social Media
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 2
- Google Merchant Centre – Perfect for E-Commerce Solutions Part 1
- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
- Google Webmaster as an effective tool – Part 2
- Google Webmaster as an effective tool – Part 1
- How Google Drive and Youtube Can Drive Your Business Forward
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- Google Analytics Explained - Part 1
- How Google works as a Search Engine
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- Affiliate Marketing And Its Value
- Are You Missing Out On Vital Marketing Opportunities?
- How To Attract The Female Audience
- Is Your eCommerce Site Designed Around Your Customers?
- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
- Boosting Lead Nurturing Campaigns
- Embrace Open-Source Marketing
-
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- E-marketing Campaigns: How to Win the Rat Race
- The Golden Rules of Selling Through Your Website
- Generate Cash Without Having to Do a Thing - Here's How
- The 10 Biggest Branding Mistakes and How to Avoid Them
- The Seven Key Considerations of Branding
- Dale Shows You How to Cash in On Your Website
- eCommerce: Have You Done Your Homework
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