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3 October 2016

eCommerce

The use of extensions in Magento 2 for Improved Marketing

The use of extensions in Magento 2 for Improved Marketing

Magento 2 is a great ecommerce platform that allows web developers to design perfect online stores. One of the most important aspects in running a successful store is to ensure that products and services are marketed in the most efficient manner. Magento 2 has the necessary extensions that allow you to add functions for improved marketing. Here, we take a look at some of the best tools that are available in this PHP based development platform.

Site Search

One of the best ways of improving marketing is to ensure that your website has the perfect on site search tool. The search tool can then be used to better present the set of products available in a store. Klevu is a wonderful solution that can be used on a web store created with Magento 2 platform. It is available as a module and already used in some of the most successful online stores on the internet.

CRM

Improved marketing is usually a function of tools that allow customers to better interact with a company. The presence of personalisation tools such as NOSTO can give a Magento 2 website the perfect advantage in improving CRM and ensuring a better marketing solution.

Personalised websites are always better at attracting customers because they often show the most desired products and services to the website visitors. The cross-selling and up-selling of products appear in a customised set of pages and ensure that the overall marketing effect is enhanced. The customers are also managed in a better manner with solutions such as NOSTO.

SEO Services

Search Engine Optimisation (SEO) is quite essential these days for the purpose of improved marketing. There are many Magento 2 extensions that can empower an online store to improve its SEO activities. One of the best tools for this purpose is the MageWorx SEO Suite that allows online businesses to carry out powerful SEO activities and improve the current state of marketing.

Magento 2 extensions allow businesses to gather big data and process it to find out information about the consumers and alter their marketing activities accordingly. The tools allow different settings to be placed on websites that allow improved marketing to take place and ensure that the store can beat the competition.

Product Reviews

It is very important to ensure that you use product reviews in order to improve the current level of marketing employed in your business. Magento 2 has many extensions such as Yotpo that allow developers to incorporate the system of product reviews on websites. These reviews are then displayed with individual products that often provide it a powerful marketing message and also ensure that people feel that the product is already tested and approved by real users.

Abandoned Carts

Improved marketing ensures that there are fewer abandoned carts on your website. There are many tools that keep you informed about the current level of performance with regards to shopping carts. You can view each individual event when a cart is abandoned with Magento 2 extensions such as Magemail.

These are just a few advantages of using the ideal extensions in order to ensure that improved marketing is implemented in your online store.

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