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24 February 2016
Is the old way to sell the new way to sell?
During Christmas I had my eye on a particularly popular set of books that a lot of you may be familiar with –A Song of Ice and Fire, better known as the Game of Thrones these days. Now, naturally, the first place I go to check prices for books, as I am sure many of you do, is Amazon, and I found them listed on there for £42.25.
So, at a later date, to do some market research, my partner and I visited our local Waterstones and asked one of the store assistants about the Game of Thrones Book set, which she bought and started walking to checkout with immediately. I stopped her and asked for the price and she told me they were a whooping £60. That’s nearly £20 more than on Amazon!
So, I do the decent thing and very politely say that I found them cheaper online for £42 and I will be buying from there, but thanks anyway. Very rudely she asked me where this was. And the word I said next changed everything:
“Amazon.”
“Well,” She said, sucking a sour lemon, “We can’t beat Amazon prices. We pay something called taxes you see, whereas they don’t.”
#Awkward.
The moral of the story? Don’t say the A word in Waterstones.
What’s the point in me telling you this? Since huge E-Commerce retailers such as Amazon have made big bucks being an online only store, there have been quite a few bones of contention with high street brick-and-mortar retailers such as Waterstones.
The Guardian recently featured a piece about Amazon’s new Brick and Mortar store, which opened in November last year in Amazon’s home town of Seattle. With books sorted by reviews and arranged so all book faces can be seen, and kindles and various other Amazon gadgets scattered around the store, it’s like stepping into their website and being able to touch everything.
Needless to say, this move caused quite a lot of scoffing and “look who comes crawling onto the High street” remarks as part of the competitor backstabbing ritual. And it seems Amazon is not alone. As per the Guardian, around 20 E-Commerce stores have opened physical stores to forge a closer, more tangible relationship with their customers.
So why is this happening? Well, let’s face it; the world of E-Commerce is hugely competitive and retailers need a physical presence in order increase brand image awareness. But is the high street any less competitive? And do big boy retailers such as Amazon really need to increase brand awareness? I personally don’t think so.
In order to give customers a more personal, well-rounded experience, it’s important that if you can afford to have both E-commerce and physical channels, you definitely should, and this is probably the most likely reason for their decision to open a brick and mortar store. In an age where people want everything available at the drop of a hat, it doesn’t do much harm to ensure you are making your products available to customers whether they are on the laptop, using a mobile phone or walking the high street.
Many people seem to think Amazon built a Brick and mortar store because they needed it! Let’s get real, people - Amazon don’t need money - perhaps it was a move made solely to antagonize Waterstones further?
All jokes aside, it’s important to give your customers something to see and feel and there are definite ways to cross those hurdles if you only want an E-Commerce store. For instance, doing Digital Marketing properly and hiring experts to give you tailored advice, such as here at FDC, can ensure you don’t fall at the first hurdle (or at any of the others, obviously). But having the best of both worlds is the ultimate luxury, regardless of which way round you decide to do it.
So is a brick and mortar establishment better than an E-Commerce Store? Well, some people think so.
But I’m not so sure. I think the most important things are price and convenience. It’s more convenient to shop online if you’re busy, and it’s cheaper to shop with Amazon online, too. Of course, having a physical store definitely doesn’t hurt, but is it essential? Definitely not.

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4th April 2017
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- SEO vs SEM
- Ways to Optimise Your Website in 2016
- URLs and users need to be BFFs
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- Give Your Web Pages a Little Labelling and a Lot of Love
- Introduction to SEO Month
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- Is Micro Formatting Important To SEO?
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- Collaborating Design, Development & Content: The Evolution of a Web Designer
- A Picture Speaks a Thousand Words: How Alt Tags Can Help When a Picture Can't
- Making Content and Design Work in Harmony
- Web Design Shouldn't Be Rushed
- The Relationship Between Web Design and SEO
- Quality over Quantity
- Tweeting for success
- How to Engage Your Audience and Retain their Attention
- Using Google Analytics to Improve Your Website
- Ahoy Anchor Text
- Navigation, Navigation, Navigation: Part 2 - How do I ensure that my website has good navigation?
- Navigation, Navigation, Navigation: Part 1 - Why is Navigation an important part of website design?
- How Important Is It to Have a Good UX Design?
- Why it’s Important that FDC Is Almost a Decade Old
- Measuring the Quality of Ecommerce Web Design
- Web Design Mistakes to Avoid
- Resizer: Google’s stance in web design standard practice
- The Future of Web Design
- Why Web Design is About More Than Just Different Colours and Templates
- Minimal, Clean and Simple: futuristic web design
- Looking for an E-Commerce Web Design Agency in Leicester? Look no further!
- FDC Studio - Web Design
- FDC - Decoding Web Design
- Predicting Web Design Trends in 2016
- The Do’s and Don’ts of Ecommerce: how to make your online business succeed
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- The need for effective E-commerce Platforms
- The flexibility of Magento 2 for Creating Mobile Apps
- Magento 2-The best Content Management System
- Magento 2 Perks for a winning E-commerce solution
- Magento 2 offers amazing Online stores
- Magento creates the best web customisations
- Improving Website SEO using Magento 2
- How to use Maegento 2 to create the best shopping websites
- How to select the best Magento 2 Web Designs
- How to create an engaging E-commerce website with Magento 2
- Creating Beautiful Stores with Magento 2
- Best 5 Features of Magento 2 as a CMS
- Employing Magento 2 for empowering Affiliate Marketing
- 4 E-commerce stores that have successfully migrated to Magento 2.0
- How to Manage High E-commerce Traffic with Magento 2
- How a transition to Magento 2 can help you rank better on Google
- Is Magento 2 Suitable for Small Merchants?
- Scalability Gains with Magento 2 - A Myth or Reality?
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- What Makes Magento 2 a Robust E- Commerce Platform for B2B Businesses?
- Generating business through your website
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- Affiliate Marketing Made Easier with Magento 2
- How to Migrate Seamlessly from Magento 1 to Magento 2?
- Magento 2 Extensions that Make Your Payment Process More Efficient
- Magento 2 Offers Improved Performance - What the Hype is All About?
- Magento 2 vs. Magento 1- Understanding the Differences
- Magento 2 vs. WooCommerce - Which One is a Smarter Choice?
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- Understanding the Tech Stack of Magento 2
- Why Magento 2 is Likely to Win against Shopify in the E-Commerce Battle?
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- Compete With the Big Boys with Magento
- Magento: Amazon and eBay Integration
- Magento – Making E-Commerce Easy
- Small Tweaks To Increase Your eCommerce Website Conversion Rates
- 5 Reasons Why You Should Update Your Ecommerce Website
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- Google AdWords the Basics Part 2
- Google AdWords the Basics Part 1
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- Get The Most Out Of Your eCommerce Store
- Avoid Making The 10 Biggest Facebook Marketing Blunders!
- How To Use Twitter For Businesses
- Is Your Business Making The Most Out Of Google+?
- Google+ State That There Is No Concern Regarding Facebook Search Tactics
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