14 September 2016

eCommerce

How a transition to Magento 2 can help you rank better on Google

Search engines are the most widely used internet applications and no one can beat Google to the supremacy of search engines. Given that most of your target audience will initiate their search via Google, it is crucial that your website ranks on the first SERP.

Hence, winning the battle on Google is the key to winning the e-commerce war.

Having your e-store ranked among the top search results on Google can transform your e-business to a different level. This is only possible if your e-Store is regularly updated and indexed. Traditional eCommerce platforms make it tedious for Google spiders to easily crawl and index all the webpages. Luckily, Magento 2 comes with default SEO features that can help your e-store rank better on Google.

Magento 2 Helps You to Improve Your Visibility

Google works on the principle of sending spider bots across the internet. These spider bots examine and archive the examined data. The archives are then indexed. Unfortunately, many of the e-commerce platforms fail to make themselves readable to these spider bots as the information they contain are hidden deep inside their databases. As a result, the visibility of your e-store decreases.

How Magento 2 Helps?

The websites that are made through Magento 2 are inherently well readable because of flat URLs, pages that are frame worked on well structured HTML and users have detailed authority over SEO pages. Apart from that the platform gives you the ability to automatically generate Google sitemaps. But that’s not all.

Through the new Magento 2 SEO feature of Fields Auto-Generation, you can also modify and optimize your meta details and meta data, thereby increasing your visibility further.

Increasing the Relevance

Relevance means that all the precursors of your site should be aligned in the same direction that the user has designated through the input of keywords. Google mechanically tallies the content of your site with the entered keywords.

The modeling that a content developer has to do, depend on the keywords of his/her own and these keywords can be attributed to different strategies, with which Magento 2 does not deal. But what it can help us out with is allowing us the freedom to customize our URLs and tailor them according to the content they hold.

Magento 2, by default, automatically uses the products and category names to shape the URLs, thereby aiding you in the process. But if you want to override them manually, you can even do that as well.

The Invisible Ink!

Search engines inherently cannot read images and Google holds no exception this. But what they can index is, the alt tags that correlate with these images. Magento 2 allows you to implement product names as these alt tags, which do not only increase the visibility of your images but it also make your content more relevant. Images with description are a smart way to increase your popularity over the Google search engine.

Promoting the Uniqueness of Content

Through the canonical tagging of categories, Magento 2 allows you to avoid the issues of duplicate content, thus lessening the incidence rate of thin content on your e-store. Magento 2 is definitely an improvement in terms of SEO optimization over its predecessors and it is fast developing into a market leader for B2C platform development. FDC Studio has a well accomplished portfolio in the field of developing E-stores and promoting E-commerce by using Magento 2 as a platform. If you want to learn more about us, we are always there for you.