26 January 2016

eCommerce

Climb the Ranks – How SEO Can Increase Business Profits

E-Commerce websites drive a lot of economic activity, and if you want your business to do well, you need to rank high on Search Engines through Search Engine Optimization (SEO). When it comes to SEO, there is so much to consider, it’s hard to know where to start. So let’s start with the basics.

What is SEO?

SEO makes websites easy for people to use, and search engine robots to understand.  People generally do three types of searches “do (transaction), know (information) and go (navigation). For E-Commerce Websites, the most relevant searches are transactional.

What does SEO do?

When a person types in a phrase in the search engine (whether this be Google, Bing or Yahoo), the words they type bring up a list of websites that the Search Engine ranks in order of relevance, trustworthiness and popularity.

SEO techniques can work with those 3 aspects in order to help your website rank on the first page using the keywords that are most relevant for your organization’s aims. It is important to note that although SEO can help you achieve your goals, your E-Commerce website design is also important. This means the quality of the content on your websites needs to be excellent and very well labelled with appropriate keywords, and the navigation aspects of your websites must also link together properly. If you are dissatisfied with your E-commerce website, we can help you develop a new website using our Magento platform.

Finding out which keywords you want to associate with your website isn’t as easy as it seems and in this case research is your best friend. Type in keywords you think you’d like for your website and see what kinds of websites come up. Is that the type of traffic you want to attract? Does it fit in line with what your company offers? If so, you have found a good keyword for your business! However, that word or phrase may not necessarily yield the results that you want, and there is no quantifiable way of knowing what will be successful until it actually proves to be a success. Having a Digital Marketing Agency like us will really help relieve your stress.
 
Staying busy is also an important aspect of SEO. Posting blogs and articles daily can really help and, although the Search Engine may not compute social media activity in the same way, it still affects popularity, which is why uploading Facebook, Twitter and even Instagram content can make a huge difference in marketing your company and helping you climb the ranks.  

How can SEO make you money?

It is a fact that websites not on the first page are hardly looked at, while websites that are listed in the top 3 places are the most successful in terms of income generation and digital footfall. This is why if you are have an E-Commerce Website, using SEO along with various other Digital Marketing techniques can really elevate your business to great heights and put your organization on the map.

Obviously, there’s a lot more to it than that, but the general principle is still the same - if you want to make more money, SEO could be the perfect way to do it. You can contact us at FDC for more details.

Image courtesy of rankoneseo