22 April 2016

Digital Marketing

How to Drive Online Traffic

Driving traffic from social media platforms to your website may seem like simple and easy thing to do but it is not. The great features on these social media platforms can produce favourable outcomes provided they are used correctly. Thus there are several factors that must be taken into account prior to enticing engaged users to go to your website; and these are as follows:

Content

Content is the new king, for you to establish a successful business, you must provide content that is enticing, engaging and relevant. There is no greater emphasis that one can give you other than making sure that you produce content that is right and relevant to the targeted audience. The question you must ask yourself is this: ‘is this information I am sharing the kind of information I would read had it been someone else sharing it with me?’ This is very important as it can help you understand what the audience need and want to know. Sharing the correct content with your audience can help turn users into customers. Content can be displayed in various forms; it can be through written information, imagery and/or video. Hence it all depends on the kind of business you are doing and the type of content that you need to put out that determines your user engagement. Content must be enticing and relevant on all the social media platforms you use or intend to use, as well as on your website.

Responsive website

In order to drive traffic from social media platforms to your website, you must consider having a responsive website. A responsive website is a website that is mobile user friendly; it is a website that can be easily accessed on smartphones, tablets and desktop. The website must not only be user friendly but have relevant content that compliments content of social media platforms that act as representatives of the brand. A good website accompanied by great user experience can yield favourable results for the brand. Hence it is of utmost importance to make sure that your website is built to accommodate different gadgets that the customers use to communicate and engage with the community.

Online Reputation Management

Having a good online reputation management system in place is crucial to the development and survival of any business. Managing the information you put out there and effectively engaging with users acknowledging them, can bring better returns for your company. It only requires treating customers with respect and acknowledging their input whether positive or negative. Remember the saying ‘the customer rules'? In this case ‘users on social media platforms have prominent dominance and the power to have the final say’.

Segmenting Audience

It is very important to ensure that prior to marketing on social media platforms you segment your audience. Segmenting audience means to carefully select the relevant audience and target them. If you know the specific product or web page you want the audience to engage in, you can then use tools available to identify them. For example with Facebook, you can use their questionnaire on advertising and it will tell you the age group and demographics of the people interested in products like yours.

Call to Action Button

Call to action button (CTA) is crucial for driving traffic to website. When your website is up and running, you need to set up a call to action button that leads users to your landing page. This provides a huge opportunity for you to be able to convert leads into sales. If your web design is responsive, it enables you to reach many people on different devices.

There are quite a lot of techniques that you can use to drive traffic to your website, but these five factors and techniques are the most important for the development of your brand on social media platforms. The most important factor is content; no matter how great the website looks, users only engage and convert based on the content you give them. Hence it is important to make sure that content is great before uploading on to social media platforms and website.

If you need help with tackling these factors and realise your potential as a business owner on both social media platforms and website, contact us at FDC Studio and will be able to help you. Let us help you at every stage.