Website Optimisation

An Appealing Website Is Pointless If It Doesn’t Make You Profit

Impressed by your website? Unimpressed by the lack of knocks on the door, phone calls, sales and form completions? Well that’s normal for most web sites, as the design you have created is what you like and not always what your client likes.

Does this mean you have failed? Absolutely not. It means it’s time for you to start analysing your processes to see what they are doing, and maybe moving your messages around based on the traffic directed to your website. Providing they are the right kind of visitors, you can start to understand from looking at your statistics what you are doing right and wrong..

The process of website optimisation is an important factor to get right and it’s not something anyone has a magic formula for.

Don’t stress, we’re experts at understanding visitors, and can use our analytic software tools, expertise and knowledge to help you get those important phone calls, online purchases and email enquiries.

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Stage 1

Gaining access to your Google analytics. Getting access to this information allows us to start analysing why visitors are arriving and leaving your site without contacting you.

Stage 2

Once we analyse the visitors, we can see what happens with the site. Now we need to check it’s the right kind of traffic. Working on the inbound search terms we can check the profitability of the arriving traffic, to ensure it’s the right traffic, traffic which will convert.

Stage 3

Once the analysis has taken place we will produce a report which will be presented to you and any stakeholders in the business that need to be part of this reporting process. Our findings will be presented and recommendations based on how we can make changes to your site and what needs to be optimised better.

Stage 4

With a dedicated development team and content writing for digital marketing we can start the work to make the changes to your site. Like anything this is iterative and will take several weeks to complete. You have to analyse the changes and make further amends until this process is complete and your leads/sales start to roll in.