Web Usability

Web Usability

Web Usability is a fundamental aspect of any website that intertwines between design, function and accessibility. Corporations, businesses and small firms alike place a huge focus on their website’s exposure and visibility but often tend to overlook how usable their website actually is.

If users can’t find what they want within 3 clicks, you’ve lost them. That’s why at FDC we analyse and test your website, its navigation, structure and overall usability to help you achieve the maximum ROI.

Recent studies show that:

• 40% of online purchase attempts fail
• 50% of new visitors don’t click past a site's home page
• Under 10% of total visitors revisit a site

We look into the core of your website and introduce tools and applications to measure the way your website is used and navigated through. By identifying the difficulties your visitors face we can develop a bespoke plan to streamline your website creating easier access, ease of use and navigation. Using the very best in usability testing software and human testers, we check a number of core features of your website, these include;

• Navigation
• Call to action
• Design
• Instruction
• Conversion pages
• Squeeze pages
• Site Metrics
• Conversion rates
• Visit data (down to page level)

Today users have become familiarised to particular designs, layouts and phrases on the websites they visit. Due to so many similarities on websites such as the ‘About Us’ or ‘Shopping Cart’ terms users are accustomed to normalities across the internet. Breaking these normalities can damage web usability.

Studies have shown that improvements in usability, navigation and design can greatly increase conversions and user experience sometimes by as much as 100%. Users have become normalised to searching for similar functionality in similar places on a web site. When these norms are followed, it makes it easier for people to find what they need and in turn this generates more sales and leads.

To find out how FDC can help you with the usability of your website, call us on 0116 4 244 244 or send us a brief and see how our tools and techniques can turn your profits skywards.