Social Media Marketing

Social media represents an epochal shift in the way the world communicates. It is not the technology but the gatherings of real people with real relationships that has affected the way we live. You do not need to be a social animal to see the potential of having the ear of everyone on the planet.

Social media has been a buzz word in digital marketing for some time. It is also the most misundertood, opaque and neglected part of most businesses online marketing efforts. Social media is more than tweeting, tagging and poking. It is also much more than simply a way to send out marketing messages. To get the most of social media, companies need to begin thinking much more holistically about their approach in order for them to part of the conversation.

Problem For Companies

Social media isn't just a quick fix to transform a business overnight. As the name suggests, success in social media means that a company needs to be social. That doesn't mean simply tweeting your sales message to anyone that will listen. It means sharing, communicating and maintaining a dialogue with your customers in a way that keeps your brand at the forefront of their minds.

The problem companies face is that there is rarely someone in the organisation which has the time, the interest or the focus for an effective social media presence. FDC's social media management means you have experienced, active and knowledgable partners to maitain your on-line presence, providing accessiblity to customers and the on-line conversation.

Importance Of Social Media

It is difficult to quantify the importance of social media in traditional terms. An apt response to the question, “What’s the ROI of Social Media?” by the owner of Crush IT was to ask "What’s the ROI of your Mom?” After all, How do you assign a value to relationships?

Social media promotes brands, directs web visitors, spreads content, puts you in touch with customers and influential people, helps create backlinks and yes, also let's you share drunken photos of the office christmas party. It isn't the tools but how you use them tools that defines it's value - but if social media is powerful enough to spark entire countries into revolution it is certainly powerful enough to positivily affect your digitial marketing efforts.

Social media is a major tool used to promote a website and is heavily utilised on it's own as well as part of SEO. Social media can be used to

Promote Content

Great content deserves to be shared and social media is the quickest and easist way to spread what you have to say. This is important when promoting your website as success lies in part with your content and it's popularity.

Speak To Individuals

All business have someone that they would love to share their thoughts with or say something directly too. These may be well know individuals, influencial members of your community or potential customers. Used in the right way, social media can get the conversation underway and relationships off the ground.

Network

The web has had a tendancy to create small clusters of likeminded individuals. Just like traditional networking, the web through social media allows this networking to be done on a much bigger scale.

Communicate With Customers

If you have something to say, information to share or a product to show off, social media allows you to showcase yourself directly to your customers at the click of a button.

Project Your Brand

Your brand is the most valuable thing you own. Giving it a presence online raises awareness of your business and keeps you at the forefront of peoples minds when they come to buy

FDC's social media service is available as a monthly stand alone service and is also part of the FDC's search marketing proposition. Managed by Phil Holdsworth, we invite you to get in touch by filling out a brief or by contacting us directly. Of course you could always just tweet us @fdcstudio.