Search Engine Optimisation - SEO

“If you aren’t receiving enough traffic to your site then what’s the point in having a site in the first place. Consider your website as the shop front to your company; its importance can’t go overlooked. Our search engine optimisation strategy allows your website to perform to the best of its ability and through detailed analysis and thorough research we can enhance your company’s and brand's profile. Why not give us a call?”

Alex Mason, Head of Search

Your website is a needle in a very big haystack. Every day 150,000 new URLs are registered and as a result the days of merely having a website to increase your business are but a dim memory. Online marketing has evolved and businesses are quickly realising the importance of search engine optimisation as a long-term, benefits driven online strategy to drive traffic to their sites.

At a time when every customer counts, can you really afford to let your competitors outsmart you?

Many businesses invest heavily in developing their websites, spending thousands of pounds and pinning all their online marketing hopes on its launch. It is a rude awakening for many when, after a few months, their sites are struggling to live up to their expectations. This is normally when our clients contact us. When we present our initial site audits to businesses, the reaction is one of disbelief, concern, and a swift realisation that they need our help.

SEO is about making sure your potential customers can find your website, locate the information they are looking for, and ultimately convert them from a lead into a sale.

95% of all users who search on Google don’t bother to look beyond the first page of the results...

...so it’s in your interests to ensure that your site ranks at the top every time. Unfortunately, there are companies which offer cheap, spam-based black hat services, which accomplish little and can actually result in your site being removed from the search results altogether. We use industry-standard site diagnostic tools and employ only white hat methodology, providing technical and structural analysis based around the whole user experience. After all, we are a business operating in a highly competitive market and we want to make sure our clients are satisfied and want to come back time and time again.

“Sales at Westbourne Centre have had a 420 per cent increase since the inception of the new website. We are on page one in the Google rankings for ‘Breast Augmentation’; we didn’t expect such quick results but we’ve seen these increases in just six months.”

Hannah Potter, Westbourne Centre

Our SEO product range is comprehensive and built upon tried-and-tested, research driven methods:

Pre and Post Website Launch:

We love to work with businesses as early as possible, even before their site is designed. We work with business owners to advise on how best to organise and arrange the information on their site so that it is fully optimised for search; as well putting in place the tools to track how effective your website is in converting traffic to sales. Finally, we ensure that the site is promoted in its early stages to maximise its long term generation of traffic

We put the dots on the map and make sure your website is as visible as possible by:

• Installing Google Analytics
• Setting analytics goals and funnels
• Registering your site with Google and Webmaster Tools
• Submitting sitemaps
• Verifying your business on Google Places and Bing Business (beta)
• Submitting your business to 4 quality directories (including Dmoz)
• Submitting your business to 3 other niche/local directories

Basic Site Audit:

We conduct a thirty point audit of your site, uncovering all of the technical problems which are inhibiting your sites ability to reach it's maximum potential traffic:

• Homepage issues
• Navigation and structure
• Category and child pages
• Indexation
• Critical site issues
• Ranking
• Competitive analysis

On-going Consultancy:

SEO is a long-term commitment and requires on-going monitoring and analysis. Our report suite covers site usage, ranking data, crawl data and site recommendations. Information is available online at any time via FDC's business smart tool and monthly technical and promotional activity is recorded on a month by month basis

Full Site Audit:

For sites seeing monthly traffic of over 5000 visitiors, we recommend a full site audit which covers all aspects of onsite SEO and offers detailed, comprehensive recommendations.