British Sugar Enjoying the Sweetness of Success

The Cereals Event 2011 has been a resounding success. British Sugar had one of the most unique and interesting stands at the two day show in Lincolnshire working in partnership with FDC.

The stand was designed and implemented by the team at FDC and took over four months to complete. British Sugar attend the event each year but decided it was time to take a different approach and through their long-standing relationship with FDC they felt the Leicester design agency were the perfect people to contact.

There is now a sense of relief at the FDC camp because it has been a hectic time for everyone involved, but the show was a success and British Sugar's stand was one of the most well designed at the event.

The Leicester based full service marketing and design agency's team predominantly design websites and company branding, so the Cereals Event 2011 stand for British Sugar was a unique and special project. As the weeks rolled by it was amazing to see everything take shape; from the setbacks to the solutions that were found. Overall it was a great team build. 

Both Dale and Nick from FDC spent a lot of time at the show helping set up the stand and making sure that the event was a success throughout the two days. 

Dale Moreton, FDC's managing director said: "The amount of time taken to design and implement British Sugar's stand was huge. The day before the event we were all putting together 20 flat pack sofas. The scale of the event was like nothing we have ever designed before. 

"Once the show was underway and the visitors started flooding in it was clear to see that British Sugar's stand was one of the most professional and well-designed stands on offer. Luckily the weather was great and the only issue we were coming across was that the ice cream we had been supplying was melting; it was a hot couple of days."

FDC have worked with British Sugar on a number projects but the scale of The Cereals Event 2011 was unrivalled. With the stress of the event now gone everyone at FDC are looking forward to their next project with British Sugar.