Pay Per Click - PPC

“Whether you want to increase site conversions or generate more leads, PPC is a great way to boost your site’s visibility temporarily in the search results. The great thing about PPC is that it allows you to set up short-term marketing campaigns, so if your business has a particular event or offer, it’s a really good way of shouting about it to new customers!”

Alex Mason, Head of Search Marketing

PPC is a paid advertising service which allows businesses to bid for targeted search marketing. For example, if a user searches for “Florist in Leicester”, a PPC advert which is targeting the words “Florist” and “Leicester” will be shown on the right-hand side of the search result page (SERPs). Each time a user clicks the advertisement, a fee is then payable to the search engine.

This method of advertising is a good way to drive traffic to your website, create instant brand awareness, and promote your business’s activity, but it does not improve overall search rankings in the long-term, which is the focus of SEO.

Paid advertisements can be cost-intensive but they can also create a significant return-on-investment. Together with SEO, we believe a PPC campaign can make a real difference to your site’s performance, as both seek to drive more traffic to your website. For more information about how we can help you setup a pay-per-click campaign, contact a member of our Search team.