Email Marketing

“Email marketing is quickly becoming the fastest growing requirement for market focussed organisations. Email marketing is cost effective and if executed correctly it can provide you with the most rewarding return on investment possible.”

Dean Joy, Senior Account Manager

The power of email marketing is undeniable. Of all internet activity, email consistently takes the top spot year on year. As the most cost-effective marketing channel, it simply makes business sense that an email campaign forms part of your marketing strategy.

There are many approaches to email marketing; some are good, but a lot are bad. Before we embark on any email marketing campaign, we take the time to research your sector thoroughly and find out exactly what your potential customers want. We’re not interested in designing pretty graphics that won’t go anywhere, and we’re sure you aren’t either. But what we are interested in is helping you to generate more enquiries, encourage leads, and build an increasing demand for your products and services.

Before you start any campaign, time has to be spent researching your sector and asking yourself the following questions:

• Who are my clients?
• What information will they be interested in?
• What resources are available at the moment?
• What can I offer people reading the newsletter?
• How do you keep people interested?
• What are your competitors doing right now?
• What is your unique selling point (USP)?

Our specialist team of strategic, creative and technical experts provide a full service from concept to completion, with the core aim of producing tangible, positive returns on investment; this covers planning, data analysis, creative content, graphic design, and through-management of the whole process.

Without the proper expertise and planning behind it, it’s all-too-easy for email marketing campaigns to fall short of your expectations. A lot of our clients come to us after failed attempts at doing it themselves. Luckily, we know exactly what we’re doing and have a lot of experience so you don’t have to worry about a thing.