Why is email marketing such an effective tool?
The power of email marketing is undeniable. Of all internet activity, email consistently takes the top spot year on year. With an ROI of 1:4 it’s quickly becoming popular throughout the retail, travel and service based sectors as the most desired form of retention marketing.
We understand the benefits and rewards that Email Marketing can get you. We understand that as a client you want to be able to increase your return on investment and your revenue without having to spend too much time elsewhere.
How does this sound?
“Make money by saving time?”
If you’re wondering how, then carry on reading…
We know that Email Marketing is not just about the acquisition of new customers – it’s also about servicing and informing your existing client database.
‘Retention’ Email Marketing is the best way to encourage customers that have previously brought your products and services to buy again. If they have previously purchased from you, then they trust and know your brand and products, they are more likely to recommend you to others and they are more likely to take a peek or have an interest in what you are doing and what you have to offer.
Email Marketing from a business perspective can allow you to up-sell and cross-sell your offerings to your customers. You are able to maximise your output at a click of a button.
Lets be honest – if they don’t know you, they are unlikely to take a look.
As a sales focused communications agency we understand that in the world of business time is precious and with our retention marketing services we can help you make money whilst you invest time elsewhere.
Here at FDC we will:
- Design your monthly email campaign
- Write and optimise your content (if required)
- Deliver your email campaign every month on the day and exact time that you want
- Provide analytical data on and assess who received your email, who looked at the articles and whether they went back to your website.
Our specialist team of strategic, creative and technical experts provide a full service from concept to completion, with the core aim of producing tangible, positive returns on investment; this covers planning, data analysis, creative content, graphic design, and through-management of the whole process.
Without the proper expertise and planning behind it, it’s all-too-easy for email marketing campaigns to fall short of your expectations. A lot of our clients come to us after failed attempts at doing it themselves. Luckily, we know exactly what we’re doing and have a lot of experience so you don’t have to worry about a thing.
“It costs 5 times more to gain a new customer than it does to retain one” Reichheld & Schefter (2000).