Westbourne Centre

Overview

Industry: Cosmetic Surgery

Company background: The Westbourne Centre is Birmingham's premier dental, cosmetic surgery and treatment specialists. It is proud to work with some of the most skilled and experienced consultants in the UK, carrying out clinical care of the highest standard.

Need: To manage their online marketing proposition

Benefits: FDC's search engine marketing expertise

Need

The Westbourne Centre is a great example of how a website can completely transform a company. The position FDC found the Edgbaston based cosmetic surgery clinic was a difficult one. Their old website was really hindering their online capabilities and they contacted FDC because they wanted to improve their chances of being found online.

After a new website was designed and developed by the FDC team they set in place a search marketing strategy and since the website has been live they have really seen a major increase in traffic to the site.

Alex Mason, head of search at FDC said: “The Westbourne Centre is a perfect example of how a website can drastically change your company’s outlook. It’s easy really, just making sure everything is simple and not too over complicated so it all looks professional; add that to consistent search engine marketing management and it’s a total recipe for success.”

Solution

FDC first provided the Westbourne Centre with a professionally designed website that gives off the correct company image. After that there was a budget in place to allow FDC to work on their SEO, ensuring that their website would perform to the best of its ability.

Search engine optimisation is often overlooked by clients who do not realise that the key to success is a blend of both excellent web design and correctly implemented SEO management. Luckily Hannah Potter, business development manager at the Westbourne Centre, understood the importance of it and now she has the statistics in her favour.

She said: “Not only are we happy with our professional and sales orientated website but we are even happier with the amount of visitors we are having each month. Sales at Westbourne Centre have had a 420 per cent increase since the inception of the new website. We are on page one in the Google rankings for ‘Breast Augmentation’;we didn’t expect such quick results but we’ve seen these increases in just six months.

““We’re extremely happy with the work FDC have done for us. Six months ago we were very impressed when our new website went live, Over the months we have just seen more and more people coming to our site, and that’s what everybody wants to see; lots of people coming to their site and then if the phone rings too it's a bonus."

“I’d love to work with FDC in the future and would recommend them to anyone because they work tirelessly to ensure that all work is completed on time and to exacting standards. In the meantime we are just looking forward to the next six months”