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Outback Barbecues

The UK's best loved barbecue manufacturer transforms its online presence with a site redesign

“Our original website had become a bit lacklustre and the functionality didn’t really work for us anymore, especially as we wanted to make it easier for customers to browse the different product ranges we have on offer.”

Eva Dekany, Sales and Marketing Manager for Outback Barbecues

Website: www.outbackbarbecues.com

Overview

industry: Leisure

Company background: Since its founding in 1979, Outback Barbecues has gone on to become the UK’s leading barbecue brand with over 20 products in its range. In fact, the company was named in 2011 by consumer watchdog Which? and the Mail on Sunday newspaper as a 'Best Buy' in their respective surveys.

Need: To improve customer brand perception through the redevelopment of the website

Need

Inviting FDC to pitch for the redevelopment of their website in August 2011, Outback Barbecues was looking to improve customer brand perception through a slicker, more contemporary web presence whilst also reflecting its recent industry accolades.

Eva Dekany, Sales and Marketing Manager for Outback Barbecues, said:

“Our original website had become a bit lacklustre and the functionality didn’t really work for us anymore, especially as we wanted to make it easier for customers to browse the different product ranges we have on offer.”

Both a design and web development brief, the Outback Barbecues project was much more than just a re-skin of the site. The new website includes a product search function which allows customers to narrow their search and browse ranges according to their criteria. On top of that, our web development team also created a Google-integrated store locator which allows customers to type in their postcode and find their nearest Outback Barbecues stockist. But perhaps the most impressive part of the website is the members’ area, which allows loyal customers to log in and gain access to exclusive recipes, tips and tricks, and new product information.

Solution

Kevin Rivers, Head of Web Development at FDC, said:

“The Outback team were great and the site was a pleasure to work on because we had to build several features which hadn’t been on the original. As developers, we love any opportunity to flex our programming skills, so this made the project even more exciting.”

Eva commented on how easy the back office system has been to use and that it allows her to update things quickly as and when she needs to. That has, according to Eva, made day-to-day management of the site much easier:

“The new website is fantastic. It’s really given our image a new lease of life and accurately reflects the brand as it stands today. We’ve received some really positive feedback from customers, who’ve commented on how easy the website is to use and we’re thrilled with the work FDC has done for us. I’d definitely approach them again.”

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