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Energy and Utilities Alliance

We gave EUA, the UK's only trade association to serve the entire energy and utilities industry, a complete brand revamp.

“EUA were looking to completely revamp their branding, so it was great to work with them to develop a range of different concepts at the beginning. After several options were put together it was clear which one would work best, and I think overall it will be a great direction for EUA.”

Anne Holz, Business Development Manager at EUA

Website: www.eua.org.uk/

Telephone: 01926 513777

Overview

industry:Energy

Company background: As the UK’s only trade association covering the entire onshore gas industry, the Energy and Utilities Alliance (EUA), was established in 1905 as the Society of British Gas Industries (SBGI). Today, it continues to represent the gas industry, whilst also including other areas of the energy and utilities sectors through its three divisions: Utility Networks, the Heating and HotwaterIndustry Council (HHIC), and the ICOM Energy Association. Notable members include National Grid and Hewlett-Packard.

Over its long and impressive history, EUA has seen myriad changes to the industry and the country at large; yet it has continued to remain at the core of the sector for over 100 years. Part of that success has undeniably been thanks to the continued development of the organisation’s reach and ensuring that its values are communicated and shared effectively throughout its membership.

Need: To reposition its offering with a stronger focus on the entire energy and utilities sector

Looking to reposition its offering with a stronger focus on the entire energy and utilities sector SBGI invited tenders for a total rebrand, which included the redevelopment of its website to launch its new EUA identity. Facing some strong national competition, FDC successfully pitched for the contract, which also included the design and print of their annual report.

Solution

Anne Holz, Business Development Manager at EUA, said:

“I’ve been very impressed with the way FDC have interpreted the original brief. From the very beginning, the design concepts hit just the right kind of tone and image we wanted to portray, and because they’ve worked in the not-for-profit sector before, it’s clear they not only understand our target audience but also our limitations, which a lot of agencies seem to ignore.”

SBGI’s brand transition into EUA was choreographed by one of FDC’s most experienced designers, Nick Prince, who produced the annual report concept. “EUA were looking to completely revamp their branding, so it was great to work with them to develop a range of different concepts at the beginning. After several options were put together it was clear which one would work best, and I think overall it will be a great direction for EUA.”

Working alongside Nick, FDC’s creative director, Alex Chatzimikes, looked after the design of the website and ensured that EUA’s online presence mirrored the new identity.

Anne said:

“We are thrilled with our new website and SBGI’s brand transformation into EUA. Nick, Alex and the developers have done a great job putting the site together and we would definitely work with them again in the future.”

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