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Endless Vacation Rentals

We helped Endless Vacation Rentals hit group sales targets through an online promotions portal

"We had to come up with something original and creative. The Noel Nudge portal was a testament to our design team’s creative abilities"

Dean Joy, Senior Account Manager at FDC

Website: www.endlessvacationrentals.com

Overview

industry: Travel and Tourism

Company background: With access to over 200,000 vacation properties in more than 100 countries, Endless Vacation Rentals provides countless families with exceptional holiday accommodation each year, and is part of the largest vacation exchange network in the world.

Having developed an extensive affiliate marketing programme over the past 10 years, Endless Vacation Rentals is tasked with ensuring it communicates effectively across a wide geography.

Need: To increase travel agent sales through an online game portal

Need

In 2011, FDC were invited to pitch to the company with a brief to develop a creative marketing solution that would help increase travel agent sales, as well as encourage two-way communication with trade and affiliate partners.

Solution

After successfully winning the deal with our pitch to develop “Noel Nudge”, an online game portal to incentivize travel agents, Endless Vacation Rentals hit group sales targets in December 2011 through this online campaign alone, and as a result the company has now included it in their rolling seasonal marketing campaign.

Many companies are now looking for better ways to engage staff and increase productivity, which is why FDC looked to social media sites and digital-savvy brands such as SAP, IBM, Deloitte, and Microsoft, which have all used ‘gamification’ successfully as a way of strengthening customer loyalty and promoting internal buy-in.

Dean Joy, Senior Account Manager at FDC, said:

“EVR were looking for strategic marketing advice, supported by a tangible solution. Coming to us with a distinct brief to increase agent target achievement, we knew we had to come up with something original and creative. The Noel Nudge portal was a testament to our design team’s creative abilities, and the fact that it produced great results for the client made this project a real joy to work on.”

Encouraged by FDC’s work, Endless Vacation Rentals have since commissioned us to design collateral for direct marketing and trade incentives, indicating that we have a long and successful partnership ahead of us.

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