Eady Signs

Overview

Industry: Sign Maker

Company background:

Eady Signs offer their customers a complete signage solution to meet their exact requirements. Their services include design, fabrication and installation of all forms of signage - from large sales and marketing signs, banners, flags, hoardings to one off internal displays and vehicle graphics.

Established in 2000, the company runs under the careful eye of owner Nathan Eady. Originally, a small one man company, Northamptonshire based Eady Signs has grown consistently over the years and now has an experienced team of employees covering all areas of the business.

Need: To design and manage a 12 month email marketing campaign

Benefits: FDC's design and marketing expertise

Need

FDC seemed like the perfect design agency to choose from, not only because of their expertise in all the required fields that Eady Signs wanted but also because the account manager at FDC is a personal friend. After an initial conversation the decision was made, as it was clear to see that FDC offered everything Eady Signs needed.

Eady Signs' Director, Nathan Eady said: "We were looking to implement a brand new marketing strategy into our company as we hadn't really focussed on this area in the past. We knew the sort of customers we wanted to target but were not sure what the best approach for this would be.

"We felt that it would be better to do this electronically rather than paper based, this is why we wanted to work with an agency like FDC, we felt they knew what they were talking about and could guide us in the right direction. The final decision was to issue a monthly email marketing campaign to a selected customer base with the intention of generating new leads and sales."

Solution

Eady Signs is currently half way through their yearlong campaign, and are well and truly happy with the results so far. There is a plan in place; the whole process is very smooth and refined.

Nathan added: "Everyone at FDC has been great and has offered their support and ideas whenever we needed it. They are very approachable and are always happy to listen and take on board any suggestions that we have. Plus they are also meeting our budget and we needed to get our first newsletter out as soon as possible and in the space of a few weeks it had been designed, set up and issued to our first set of contacts, this was done seamlessly.

"The finished newsletter looks brilliant and really stands out when you receive it. We have had lots of compliments from customers about how they like the mix of copy and visuals and that it looks very professional compared to other types of e-marketing they receive."

"Finally, I would recommend FDC in the future without hesitation, they really listen to what you are trying to achieve and come up with the best solution to match your needs. The support they provide is great and we hope that we continue to work with them and share more successes as the year moves on."

Already Eady Signs are seeing the results of a well-designed and well marketed email marketing campaign. The sales and marketing teams at Eady now follow up on each month's newsletter, and so far, they have picked up numerous new clients and have had an increase in revenue, a couple of newsletters have even generated repeat business.