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Buzz Marketing: It’s not what you say- it’s what others say about you
16 May 2012
In the world of digital marketing, managing your online reputation can be a tricky business, which is why gaining referrals from customers and peers in your industry is a vital part of building a solid online presence. But should we focus all of our energy on developing our own websites with the hope of attracting visitors that way? Find out more with Sunny...
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Marketing during the Olympics: LOCOG’s rules for (not) using the brand
17 Apr 2012
87% of marketers who intend to use the Olympics as part their marketing campaigns in 2012 aren't aware of the legality of aligning themselves with the brand. We take a look at what you can and can't do during this year's sporting event.
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Tips for Advertising Online
11 Apr 2012
Digital advertising allows businesses to focus their campaigns in a very focussed way, providing significant returns on investment and business growth. For businesses new to digital marketing, navigating the various advertising options out there can be a bit of nightmare. luckily, we've put together this guide to help you on your way.
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Importance Of Website Branding
19 Jan 2012
An article from our head of search marketing as to why branding is important to businesses and their websites.
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Data and Analytics: Why It’s A Big Deal For Businesses
16 Jan 2012
A company's ability to collect quality data on consumer behaviour will help it prosper in the new age of Big Data. Adam explains why.
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